{"id":860,"date":"2011-01-24T20:13:00","date_gmt":"2011-01-24T20:13:00","guid":{"rendered":"http:\/\/carideal.com\/blog\/?p=860"},"modified":"2019-12-06T17:24:12","modified_gmt":"2019-12-06T16:24:12","slug":"renault-fluence-le-bide","status":"publish","type":"post","link":"https:\/\/www.carideal.com\/blog\/2011\/01\/24\/renault-fluence-le-bide\/","title":{"rendered":"Renault Fluence le bide pr\u00e9visible du tri-corps ?"},"content":{"rendered":"

Le Bide de la Renault<\/strong> Fluence<\/h2>\n
\n
\"La
La Renault Fluence tri-corps fait un bide et ne se vend pas<\/figcaption><\/figure>\n<\/figcaption><\/figure>\n

La Renault Fluence tri-corps fait un Bide et<\/strong> n\u2019attire pas les foules<\/strong><\/h2>\n

Le bide de la Renault Fluence :<\/strong> les deux g\u00e9n\u00e9rations de M\u00e9gane Classic, 4 portes, sont toujours rest\u00e9es tr\u00e8s discr\u00e8tes sur notre march\u00e9. Avec la Fluence, Renault<\/a> a tent\u00e9 une remise en selle\u00a0: un nom diff\u00e9rent, une personnalit\u00e9 \u00e0 part enti\u00e8re et un positionnement tarifaire comp\u00e9titif. Mais cela ne marche toujours pas en France o\u00f9 la client\u00e8le rejette les berlines compactes \u00e0 4 portes. D\u2019ailleurs, la concurrence ne fait pas mieux. Le verdict pour cette M\u00e9gane<\/a> d\u00e9guis\u00e9e est dur\u00a0: lanc\u00e9e en janvier dernier, elle pointe \u00e0 la 140\u00b0 place du march\u00e9 avec 2596 ventes \u00e0 fin novembre.<\/p>\n

Il ne va pas sans dire que Renault ne pas va pas tarder \u00e0 r\u00e9agir.<\/p>\n

Pourtant des rumeurs font \u00e9tat d\u2019un renforcement de la position de la Renault Fluence et d\u2019une \u00e9ventuelle version \u00e9lectrique de la berline tricorps. Elle viendrait compl\u00e9ter l\u2019offre de voiture \u00e9lectrique du constructeur au losange aux c\u00f4t\u00e9s de la Renault Zo\u00e9<\/a>.<\/p>\n

L\u2019autre erreur a sans doute \u00e9t\u00e9 de reprendre un mod\u00e8le existant une Samsung SM3, et de juste lui faire quelques retouches en pensant que cela allait suffire pour que la voiture se vende.. Erreur.<\/p>\n

Une Renault<\/a> Rebadg\u00e9e Samsung pourrait \u00e9ventuellement se vendre en Cor\u00e9e du Sud mais l\u2019inverse ? Non d\u2019autant plus que le march\u00e9 Fran\u00e7ais ne veut pas de berline tri-corps.<\/p>\n

\u00c0 vouloir trop segmenter un march\u00e9 pour ratisser le plus large possible on se plante, ou alors il faut le moyens de ses ambitions et trouver la bonne strat\u00e9gie. D\u2019autant que la Renault Fluence n\u2019est pas une de, on ne peut faire abstraction de son Prix pour justifier son look \u00e0 mon que ce ne soit le contraire ?<\/p>\n

Alors pour relancer les ventes, Comme Carlos Ghosn<\/a> croit dur comme fer \u00e0 l\u2019av\u00e8nement rapide de la voiture \u00e9lectrique, Renault vat-il se lancer dans la Fluence \u00e9lectrique<\/a> ? Un autre bide en pr\u00e9vision ?<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Le Bide de la Renault Fluence La Renault Fluence tri-corps fait un Bide et n\u2019attire pas les foules Le bide de la Renault Fluence : les deux g\u00e9n\u00e9rations de M\u00e9gane Classic, 4 portes, sont toujours rest\u00e9es tr\u00e8s discr\u00e8tes sur notre march\u00e9. Avec la Fluence, Renault a tent\u00e9 une remise en selle\u00a0: un nom diff\u00e9rent, une … Lire plus<\/a><\/p>\n","protected":false},"author":1,"featured_media":12869,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[5963],"tags":[3161],"class_list":["post-860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-renault","tag-berline-tri-corps"],"wppr_data":{"cwp_meta_box_check":"No"},"yoast_head":"\nRenault Fluence le bide pr\u00e9visible du tri-corps ? - Blog auto Carid\u00e9al<\/title>\n<meta name=\"description\" content=\"Le bide de la Renault Fluence : les deux g\u00e9n\u00e9rations de M\u00e9gane Classic, 4 portes, sont toujours rest\u00e9es tr\u00e8s discr\u00e8tes sur notre march\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.carideal.com\/blog\/2011\/01\/24\/renault-fluence-le-bide\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Renault Fluence le bide pr\u00e9visible du tri-corps ? 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