{"id":5908,"date":"2015-06-04T09:02:35","date_gmt":"2015-06-04T07:02:35","guid":{"rendered":"http:\/\/www.carideal.com\/blog\/?p=5908"},"modified":"2020-03-08T18:01:54","modified_gmt":"2020-03-08T17:01:54","slug":"renegade-la-jeep-qui-change-jeep","status":"publish","type":"post","link":"https:\/\/www.carideal.com\/blog\/2015\/06\/04\/renegade-la-jeep-qui-change-jeep\/","title":{"rendered":"Jeep Renegade la Jeep qui change Jeep"},"content":{"rendered":"
\"Jeep<\/a>
Jeep Renegade<\/figcaption><\/figure>\n

Jeep Renegade la Jeep qui change Jeep<\/h1>\n

Premier bilan six mois apr\u00e8s. Plus qu'un succ\u00e8s, \u00e0 l'\u00e9chelle de Jeep, c'est une d\u00e9ferlante ! Le Jeep Renegade ne renie rien des valeurs de Jeep<\/a><\/span>. Il les adapte \u00e0 l'univers des SUV urbains<\/a><\/span> et porte ainsi la marque m\u00e8re de tous les 4x4 vers une autre plan\u00e8te. Le cap des 10000 ventes en France est en vue.<\/p>\n

La Jeep Renegade change la dimmension de Jeep<\/h2>\n

Depuis l'arriv\u00e9e en novembre du petit Jeep Renegade (4,24m), Jeep a chang\u00e9 de dimension en France : 1 327 ventes et 32e rang au classement des marques en 2013, 2 783 en 2014, 2 819 et 23e rang sur les quatre premiers mois de 2015. \u00c0 ce rythme, \u00e0 la fin de l'ann\u00e9e, Jeep devrait fr\u00f4ler 9 000 immatriculations. Pour m\u00e9\u00admoire, son record de France (4 886 unit\u00e9s, 27e rang) date de 2007, ann\u00e9e de forte ma\u00adr\u00e9e marqu\u00e9e, de surcro\u00eet, par une flam\u00adb\u00e9e de demandes de 4x4... juste avant que ne tombe le couperet du malus<\/a><\/span> !<\/p>\n

La Jeep Renegade : le bon cr\u00e9neau !<\/h2>\n

Ce bond est essentiellement d\u00fb \u00e0 la Jeep\u00a0Re\u00adnegade : 84 % des ventes de Jeep depuis le d\u00e9but de l'ann\u00e9e \u00e0 lui tout seul. Il est tomb\u00e9 pile dans la bonne case, celle des SUV urbains, segment en vogue du mar\u00adch\u00e9 fran\u00e7ais : 106 000 ventes sur ces six derniers mois, soit une progression de 31 % en un an. Depuis janvier, les petits SUV sont m\u00eame devenus le troisi\u00e8me segment de France derri\u00e8re les cita\u00addines polyvalentes et compactes, en d\u00e9\u00adpassant les SUV compacts.
\nLe Jeep Renegade s'est hiss\u00e9 au 6e rang de cette cat\u00e9gorie, derri\u00e8re les Renault Captur, Peugeot 2008<\/span>, C4 Cactus<\/span>, Opel Mokka<\/span> et Nissan\u00a0Juke. Il ne restera pas si haut. Son proche cousin Flat 500X, venu en janvier, pousse fort derri\u00e8re lui et s'appuie sur un r\u00e9seau Fiat bien plus dense que celui de Jeep.
\nMais ce qui importe \u00e0 cette derni\u00e8re marque, au-del\u00e0 du classement, ce sont les chiffres de diffusion. Traits virils et carr\u00e9s, fi\u00e8re calandre \u00e0 ou\u00efes verticales, le Jeep Renegade s'inscrit dans la tradition Jeep et apporte une autre vision des SUV urbains, davantage marqu\u00e9e 4x4. Sa proposition n'a pas d'\u00e9gale et 'elle pla\u00eet : ventes en pente croissante, cap des 600 unit\u00e9s par mois franchi en mars, celui des 700 en avril.
\nLe b\u00e9mol ? La tr\u00e8s forte part des ventes aux loueurs de courte dur\u00e9e : 34 % depuis janvier et 46 % en avril, soit davantage sur ce mois que de ventes aux particuliers . Une fai\u00adblesse ? Non, une strat\u00e9gie\u00a0selon\u00a0Guil\u00adlaume Drelon, directeur de Jeep France qui a donc pass\u00e9 un contrat exclusif avec Europcar, portant sur 1000 Jeep Renegade afin de r\u00e9cup\u00e9rer des jeep renegade d'occasion en bail back. Un volume que les concessionnaires at\u00adtendent avec impatience \u00e0 l'automne pour les vendre en occasion\u00a0r\u00e9cent. De surcro\u00eet, la part de v\u00e9hicules de d\u00e9monstration dans les chiffres du Jeep Renegade est tout \u00e0 fait logique pour un mod\u00e8le encore en cours d'installation : 12 % depuis janvier. Ce qui confirme que ses ventes aux loueurs de courte dur\u00e9e rel\u00e8vent bien d'une strat\u00e9gie de conqu\u00eate.<\/p>\n

La Jeep Renegade est le premier pas de la reconqu\u00eate<\/h2>\n

Jeep, marque ultra-sp\u00e9cialis\u00e9e dans le 4x4, \u00e9tait jusqu'alors reine d'un tout petit jardin. Le Jeep Renegade accro\u00eet son territoire de l\u00e9gitimit\u00e9. \u00ab Pour la pre\u00admi\u00e8re fois de son histoire, Jeep a pu s'ap\u00adpuyer sur un vrai partenariat technique. Le Jeep Rene\u00adgade et la 500X partagent de nombreux \u00e9l\u00e9ments. Mais le Jeep Renegade a \u00e9t\u00e9 d\u00e9ve\u00adlopp\u00e9 aux \u00c9tats-Unis par Jeep et le Fiat 500X<\/span> en Italie par Fiat. Chaque mod\u00e8le a ainsi gard\u00e9 sa sp\u00e9cificit\u00e9.
\nLe Jeep Renegade constitue ainsi le premier \u00e9tage de la fus\u00e9e destin\u00e9e \u00e0 porter Jeep au-del\u00e0 des 10 000 ventes annuelles en France. Le second viendra fin 2016, avec le nouveau Jeep Compass.<\/p>\n","protected":false},"excerpt":{"rendered":"

Jeep Renegade la Jeep qui change Jeep Premier bilan six mois apr\u00e8s. Plus qu’un succ\u00e8s, \u00e0 l’\u00e9chelle de Jeep, c’est une d\u00e9ferlante ! Le Jeep Renegade ne renie rien des valeurs de Jeep. Il les adapte \u00e0 l’univers des SUV urbains et porte ainsi la marque m\u00e8re de tous les 4×4 vers une autre plan\u00e8te. … Lire plus<\/a><\/p>\n","protected":false},"author":3,"featured_media":5909,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[2,5944,6106,5947,6222,6010,5974],"tags":[],"class_list":["post-5908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-4x4-suv","category-constructeur","category-jeep","category-essai","category-essais-jeep","category-suv","category-type-de-vehicule"],"wppr_data":{"cwp_meta_box_check":"No"},"yoast_head":"\nJeep Renegade la Jeep qui change Jeep - Blog auto Carid\u00e9al<\/title>\n<meta name=\"description\" content=\"Le Jeep Renegade est le premier \u00e9tage de la reconqu\u00eate de Jeep sur un march\u00e9 des SUV en hausse et non plus seulement des gros 4x4\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.carideal.com\/blog\/2015\/06\/04\/renegade-la-jeep-qui-change-jeep\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jeep Renegade la Jeep qui change Jeep - 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