{"id":545,"date":"2012-08-10T14:09:00","date_gmt":"2012-08-10T14:09:00","guid":{"rendered":"http:\/\/carideal.com\/blog\/?p=545"},"modified":"2012-08-10T14:09:00","modified_gmt":"2012-08-10T14:09:00","slug":"daimler-et-renault","status":"publish","type":"post","link":"https:\/\/www.carideal.com\/blog\/2012\/08\/10\/daimler-et-renault\/","title":{"rendered":"Daimler et Renault"},"content":{"rendered":"

\"Classe_Small.jpg\"<\/p>\n

La Mercedes Classe Small<\/a> qui sera en vente en 2014 \u00e0 partir de 17 000 \u20ac va aider Mercedes \u00e0 rajeunir son image et ses clients.Au contraire Renaud vise plus haut, mais veut aussi renforcer son offre en petit gabarits: la sp\u00e9cialit\u00e9 de Smart<\/a>. Le groupe allemand et le constructeur fran\u00e7ais se sont donc naturellement crois\u00e9s. Mercedes cherche \u00e0 d\u00e9poussi\u00e9rer son image \u00e9litiste de constructeur de limousines de luxe. Avec l'arriv\u00e9e des nouvelles Classe A et Classe B<\/a>, la marque \u00e0 l'\u00e9toile a commenc\u00e9 le rafra\u00eechissement de sa gamme. La suite passera par une extension encore plus appuy\u00e9e vers le bas. Car Mercedes subit la pression de ses grands rivaux, Audi<\/a> et BMW<\/a>. Le premier s'appuie sur l'A1<\/a> (3.95m) qui devient son nouveau mod\u00e8le d'acc\u00e8s. Le second profite de l'aura de Mini aupr\u00e8s d'une client\u00e8le urbaine, majoritairement jeune et f\u00e9minine. Mais la BMW se lancera dans la bataille sous son propre blason avec la \"City<\/a>\" (3,80m) qui se positionnera en dessous de la S\u00e9rie 1 d'ici \u00e0 2014.Propuls\u00e9 par Dacia, dont les mod\u00e8les s'\u00e9cartent de plus en plus de l'image aust\u00e8re des d\u00e9buts, mais aussi par ses rivaux g\u00e9n\u00e9ralistes,Renault doit lui monter en gamme.La piste Infinitif, la griffe premium de Nissan<\/a>, a \u00e9t\u00e9 un temps envisag\u00e9es pour tirer Renault vers le haut. Car la marque hupp\u00e9e nippone dispose de la M: une grande routi\u00e8re \u00e0 propulsion de 4.95 m. Le rapprochement avec le groupe Daimler arrive donc \u00e0 point nomm\u00e9. Renault pourra avoir la plateforme technique \u00e0 propulsion de la Mercedes Classe E<\/a> et de motorisation \u00e0 la fois puissantes et peu \u00e9nergivores. De quoi s'\u00e9tablir l\u00e9gitimement dans la sph\u00e8re premium avec la futur Altica<\/a>. A l'autre bout de la gamme Renault, une Twingo City<\/a> contiendra les mena\u00e7antes Toyota iQ<\/a> et future Fiat Topolino<\/a>. En retour, Mercedes enrichit sa palette de moteurs diesels avec un \"petit\" 1.5 dCi con\u00e7u, fabriqu\u00e9 et largement amorti par Renault. Un bloc d\u00e9livrant 109 ch qui \u00e9quipe d\u00e9j\u00e0 la version d'acc\u00e8s de la Classe A<\/a>. Par ailleurs, le constructeurs allemand<\/a> enrichit sa gamme d'utilitaires avec le Citan<\/a>, cousin germain du Kangoo<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

La Mercedes Classe Small qui sera en vente en 2014 \u00e0 partir de 17 000 \u20ac va aider Mercedes \u00e0 rajeunir son image et ses clients.Au contraire Renaud vise plus haut, mais veut aussi renforcer son offre en petit gabarits: la sp\u00e9cialit\u00e9 de Smart. Le groupe allemand et le constructeur fran\u00e7ais se sont donc naturellement … Lire plus<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[9],"tags":[1548],"class_list":["post-545","post","type-post","status-publish","format-standard","hentry","category-divers","tag-mercedes-classe-e"],"wppr_data":[],"yoast_head":"\nDaimler et Renault - Blog auto Carid\u00e9al<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.carideal.com\/blog\/2012\/08\/10\/daimler-et-renault\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Daimler et Renault - Blog auto Carid\u00e9al\" \/>\n<meta property=\"og:description\" content=\"La Mercedes Classe Small qui sera en vente en 2014 \u00e0 partir de 17 000 \u20ac va aider Mercedes \u00e0 rajeunir son image et ses clients.Au contraire Renaud vise plus haut, mais veut aussi renforcer son offre en petit gabarits: la sp\u00e9cialit\u00e9 de Smart. 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