{"id":539,"date":"2012-11-20T13:44:00","date_gmt":"2012-11-20T13:44:00","guid":{"rendered":"http:\/\/carideal.com\/blog\/?p=539"},"modified":"2012-11-20T13:44:00","modified_gmt":"2012-11-20T13:44:00","slug":"la-guerre-des-prix-resultante-des-surcapacites","status":"publish","type":"post","link":"https:\/\/www.carideal.com\/blog\/2012\/11\/20\/la-guerre-des-prix-resultante-des-surcapacites\/","title":{"rendered":"La guerre des prix, r\u00e9sultante des surcapacit\u00e9s"},"content":{"rendered":"<p>Multiplier des promotions et des rabais est l'une des cons\u00e9quences de la<a href=\"\/blog\/index.php?tag\/surproduction\"> surproduction<\/a>.\"Il faut \u00e9couler les v\u00e9hicules et maintenir les usines occup\u00e9s, explique <a href=\"\/blog\/index.php?tag\/Laurent%20Petizon\">Laurent Petizon<\/a>. Trop de stocks contraint \u00e0 ralentir la production, avec des baisses qui peuvent atteindre de 30% \u00e0 50% du carnet de commandes des fournisseurs et cela peut engendrer des d\u00e9faillances parmi ceux-ci.Ce sont des chocs assez violents. On essaie de l'\u00e9viter en \u00e9coulant les v\u00e9hicules.Les rabais sont une solution.Mais c'est une solution instantan\u00e9 et de court terme.En outre, les <a href=\"\/blog\/index.php?tag\/concessionnaires\">concessionnaires<\/a> amplifient la situation en se faisant concurrence sur des territoires qui parfois se recoupent et en cherchant \u00e0 conserver ou \u00e0 augmenter leur part de march\u00e9. Cela dit, la spirale des remises existait d\u00e9j\u00e0 avant la crise et c'est l'une des causes des probl\u00e8mes historiques des Am\u00e9ricains. Une fois que l'on est drogu\u00e9 aux rabais, il est difficile pour les clients (et pour les r\u00e9seaux) d'en sortir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Multiplier des promotions et des rabais est l&rsquo;une des cons\u00e9quences de la surproduction.\u00a0\u00bbIl faut \u00e9couler les v\u00e9hicules et maintenir les usines occup\u00e9s, explique Laurent Petizon. Trop de stocks contraint \u00e0 ralentir la production, avec des baisses qui peuvent atteindre de 30% \u00e0 50% du carnet de commandes des fournisseurs et cela peut engendrer des d\u00e9faillances &#8230; <a title=\"La guerre des prix, r\u00e9sultante des surcapacit\u00e9s\" class=\"read-more\" href=\"https:\/\/www.carideal.com\/blog\/2012\/11\/20\/la-guerre-des-prix-resultante-des-surcapacites\/\" aria-label=\"En savoir plus sur La guerre des prix, r\u00e9sultante des surcapacit\u00e9s\">Lire plus<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-539","post","type-post","status-publish","format-standard","hentry","category-divers"],"wppr_data":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La guerre des prix, r\u00e9sultante des surcapacit\u00e9s - Blog auto Carid\u00e9al<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.carideal.com\/blog\/2012\/11\/20\/la-guerre-des-prix-resultante-des-surcapacites\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La guerre des prix, r\u00e9sultante des surcapacit\u00e9s - Blog auto Carid\u00e9al\" \/>\n<meta property=\"og:description\" content=\"Multiplier des promotions et des rabais est l&#039;une des cons\u00e9quences de la surproduction.&quot;Il faut \u00e9couler les v\u00e9hicules et maintenir les usines occup\u00e9s, explique Laurent Petizon. Trop de stocks contraint \u00e0 ralentir la production, avec des baisses qui peuvent atteindre de 30% \u00e0 50% du carnet de commandes des fournisseurs et cela peut engendrer des d\u00e9faillances ... 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