{"id":4600,"date":"2008-01-20T00:00:00","date_gmt":"2008-01-20T00:00:00","guid":{"rendered":"http:\/\/www.carideal.com\/blog\/2008\/01\/20\/les-pick-up-ne-sont-plus-a-la-fete\/"},"modified":"2020-03-07T22:40:29","modified_gmt":"2020-03-07T21:40:29","slug":"les-pick-up-ne-sont-plus-a-la-fete","status":"publish","type":"post","link":"https:\/\/www.carideal.com\/blog\/2008\/01\/20\/les-pick-up-ne-sont-plus-a-la-fete\/","title":{"rendered":"Les Pick-up ne ne se vendent plus"},"content":{"rendered":"

LES PICK-UP NE SONT PLUS A LA FETE<\/h1>\n

Le premier march\u00e9 pour les pick-up est les Etats Unis, pourtant leurs ventes ne cessent de baisser, \u00e0 un tel point que leurs constructeurs arr\u00e8tent la fabrication en Janvier. Gen\u00e9ral Motors, Chrysler et Ford voient leur vente continuellment baisser.<\/p>\n

R\u00e9capitulatif des ventes de pick-up de fin d'ann\u00e9e 2008<\/p>\n

\"Les<\/a>
Les Pick-up ne ne se vendent plus<\/figcaption><\/figure>\n

Nous savions que \u00e7a n'allait pas \u00eatre joli. Les chiffres sont en 2008 pour les ventes automobiles am\u00e9ricaines et les camionnettes ont \u00e9t\u00e9 particuli\u00e8rement touch\u00e9es, atteignant leurs niveaux de ventes les plus bas depuis plus de dix ans. Selon le Wall Street Journal, les ventes de voitures aux \u00c9tats-Unis ont baiss\u00e9 de 18% en 2008, pour atteindre 13,24 millions de v\u00e9hicules, soit le chiffre le plus bas depuis 1992. De ce chiffre, 2 millions ont chut\u00e9 de 26,5% contre 2,73 millions en 2007.<\/p>\n

Les prix \u00e9lev\u00e9s du carburant ont chass\u00e9 les acheteurs occasionnels de gros pick-up au premier semestre et les march\u00e9s bris\u00e9s du logement et du cr\u00e9dit ont emp\u00each\u00e9 les acheteurs de pick-up d'acheter de nouveaux pick-up pour remplacer leurs anciens v\u00e9hicules.<\/p>\n

Malgr\u00e9 la baisse des ventes la plus importante depuis des d\u00e9cennies, certaines choses n\u2019ont pas chang\u00e9. Les Ford F-Series et Chevrolet Silverado ont continu\u00e9 d\u2019occuper les deux premi\u00e8res positions de ventes parmi toutes les voitures et tous les pick-up ont les m\u00eames places qu\u2019au cours de l\u2019ann\u00e9e derni\u00e8re - en battant les Toyota Camry, Honda Accord et Toyota Corolla . La Dodge Ram a termin\u00e9 huiti\u00e8me.<\/p>\n

Un changement sans pr\u00e9c\u00e9dent l'an dernier : pour la premi\u00e8re fois, Chrysler a c\u00e9d\u00e9 la troisi\u00e8me place, derri\u00e8re GM et Ford, \u00e0 Toyota pour l'ensemble des ventes de pick-up (compact \/ interm\u00e9diaire et pleine grandeur), marquant ainsi la premi\u00e8re fois qu'une marque import\u00e9e prenne cette place.<\/p>\n

\"Les<\/a>
Les Pick-up am\u00e9ricains ne ne se vendent plus<\/figcaption><\/figure>\n

Les gros pick-up<\/h2>\n

Gagnants: Chevrolet, Ford<\/a>, GMC
\nLes perdants: Dodge, Nissan, Toyota<\/p>\n

Parmi les plus gros pick-up, le total des ventes de v\u00e9hicules l\u00e9gers et lourds en 2008 \u00e9tait de 1,61 million d\u2019unit\u00e9s, en baisse de 27,1% par rapport aux 2,21 millions de pick-up vendus en 2007 et le pic de 2004 (2,56 millions). Ce chiffre exclut le Hummer<\/a> H2 SUT, que GM ne sort pas du total des ventes de H2.<\/p>\n

GM a vendu 673 334 camionnettes pleine grandeur en 2008, soit 24,4% de moins que l\u2019an dernier. Ce nombre comprend 633 609 Chevrolet Silverado et GMC Sierra GMT900 traditionnels, 39 712 Chevrolet Avalanche et Cadillac Escalade EXT GMT940, et 13 roadsters Chevrolet SSD (un camion de taille moyenne, mais son impact dans les deux cat\u00e9gories est marginal). .<\/p>\n

Le faible volume de ventes de GM masque une bonne nouvelle: un gain de 1,5% de la part de march\u00e9 des gros pick-up. GM repr\u00e9sentait 41,8% de ce march\u00e9 en 2008, sa plus grande part depuis 2002. Cette ann\u00e9e, les nouveaux pick-up l\u00e9gers Ford F-150 et Dodge Ram 1500 2009 ont fait leurs d\u00e9buts.<\/p>\n

La Ford F-Series a termin\u00e9 2008 en tant que v\u00e9hicule le plus vendu au Etats-Unis pour la 32e ann\u00e9e cons\u00e9cutive, avec des ventes de 515 513 unit\u00e9s. Combin\u00e9e \u00e0 la Lincoln Mark LT abandonn\u00e9e, Ford a vendu 520 144 pick-up de grosse taille, soit 32,3% du segment.<\/p>\n

\u00c0 l'instar de GM, Ford a \u00e9galement augment\u00e9 sa part de march\u00e9 de 0,7% par rapport \u00e0 2007. Malgr\u00e9 cette am\u00e9lioration, le volume total des ventes de v\u00e9hicules l\u00e9gers et lourds a diminu\u00e9 de 178 827 unit\u00e9s, soit 25,6%.<\/p>\n

Chrysler a \u00e9t\u00e9 le seul constructeur de pick-up national \u00e0 voir \u00e0 la fois une diminution du volume des ventes et des parts de march\u00e9 l\u2019an dernier. Le nouveau Dodge Ram l\u00e9ger n'a pas r\u00e9ussi \u00e0 faire baisser le chiffre d'affaires de 31,4% de la soci\u00e9t\u00e9, passant de 358 295 \u00e0 245 840 unit\u00e9s. La part de march\u00e9 a recul\u00e9 de presque un point de pourcentage pour atteindre 15,26%, soit la plus faible part de march\u00e9 enregistr\u00e9e par le Ram depuis 2001.<\/p>\n

Toyota avait de grands projets pour le Tundra actuel. Il \u00e9tait pr\u00e9vu de vendre 200 000 unit\u00e9s par an ou plus lors de sa mise en vente en 2007. Aujourd'hui, cette cible est une m\u00e9moire qui s'estompe. Le Tundra a rat\u00e9 son objectif de vente de plus de 60 000 unit\u00e9s en 2008, en baisse de 30,2% par rapport \u00e0 2007. En fait, le dernier Tundra a d\u00e9pass\u00e9 les ventes de pointe de la g\u00e9n\u00e9ration pr\u00e9c\u00e9dente, en 2005, par seulement 10 720 camions. La part de march\u00e9 de Toyota d\u2019une ann\u00e9e sur l\u2019autre a diminu\u00e9 de 0,37% \u00e0 8,52%. Nous nous demandons combien de clients de Tundra en 2008 \u00e9taient des acheteurs occasionnels par rapport aux acheteurs de camions principaux.<\/p>\n

Toyota<\/a> peut se consoler, cependant, ce n'est pas le cas de\u00a0Nissan<\/a>. Le Nissan Titan - le plus vieux pick-up sur le march\u00e9 dans sa conception actuelle - a vu ses ventes chuter de pr\u00e8s de 50%. Le Titan a \u00e9galement c\u00e9d\u00e9 presque un point complet de part de march\u00e9, passant de 2,98% du march\u00e9 complet \u00e0 2,11%.<\/p>\n","protected":false},"excerpt":{"rendered":"

LES PICK-UP NE SONT PLUS A LA FETE Le premier march\u00e9 pour les pick-up est les Etats Unis, pourtant leurs ventes ne cessent de baisser, \u00e0 un tel point que leurs constructeurs arr\u00e8tent la fabrication en Janvier. Gen\u00e9ral Motors, Chrysler et Ford voient leur vente continuellment baisser. R\u00e9capitulatif des ventes de pick-up de fin d’ann\u00e9e … Lire plus<\/a><\/p>\n","protected":false},"author":3,"featured_media":17319,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[21,5944,3,6163,5974],"tags":[],"class_list":["post-4600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-auto","category-constructeur","category-actualites-financieres","category-pick-up","category-type-de-vehicule"],"wppr_data":{"cwp_meta_box_check":"No"},"yoast_head":"\nLes Pick-up ne ne se vendent plus - Blog auto Carid\u00e9al<\/title>\n<meta name=\"description\" content=\"A cause de la crise automobile, de l'immobilier et des cr\u00e9dits Les Pick-up ne ne se vendent plus. 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Il a pu essayer beaucoup de voitures tr\u00e8s diff\u00e9rentes et ayant eu personnellement quelques belles autos, Subaru Impreza, Mitsubishi Lancer Evo 7, Porsche 911, Ferrari Testarrossa, Audi RS3, RS4 et j'en passe...","sameAs":["http:\/\/www.carideal.com","https:\/\/www.facebook.com\/nicolas.schiavon.39","https:\/\/www.instagram.com\/carideal1\/","https:\/\/www.linkedin.com\/in\/nschiavon\/","https:\/\/x.com\/caridealauto","https:\/\/www.youtube.com\/user\/caridealsas\/"],"url":"https:\/\/www.carideal.com\/blog\/author\/nschiavon\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.carideal.com\/blog\/wp-content\/uploads\/2008\/01\/pickup-carideal.jpg",800,533,false],"thumbnail":["https:\/\/www.carideal.com\/blog\/wp-content\/uploads\/2008\/01\/pickup-carideal-150x150.jpg",150,150,true],"medium":["https:\/\/www.carideal.com\/blog\/wp-content\/uploads\/2008\/01\/pickup-carideal-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.carideal.com\/blog\/wp-content\/uploads\/2008\/01\/pickup-carideal-768x512.jpg",768,512,true],"large":["https:\/\/www.carideal.com\/blog\/wp-content\/uploads\/2008\/01\/pickup-carideal.jpg",800,533,false],"1536x1536":["https:\/\/www.carideal.com\/blog\/wp-content\/uploads\/2008\/01\/pickup-carideal.jpg",800,533,false],"2048x2048":["https:\/\/www.carideal.com\/blog\/wp-content\/uploads\/2008\/01\/pickup-carideal.jpg",800,533,false],"wppr-widget":["https:\/\/www.carideal.com\/blog\/wp-content\/uploads\/2008\/01\/pickup-carideal-50x33.jpg",50,33,true]},"uagb_author_info":{"display_name":"Nicolas SCHIAVON","author_link":"https:\/\/www.carideal.com\/blog\/author\/nschiavon\/"},"uagb_comment_info":1,"uagb_excerpt":"LES PICK-UP NE SONT PLUS A LA FETE Le premier march\u00e9 pour les pick-up est les Etats Unis, pourtant leurs ventes ne cessent de baisser, \u00e0 un tel point que leurs constructeurs arr\u00e8tent la fabrication en Janvier. Gen\u00e9ral Motors, Chrysler et Ford voient leur vente continuellment baisser. R\u00e9capitulatif des ventes de pick-up de fin d'ann\u00e9e\u2026","_links":{"self":[{"href":"https:\/\/www.carideal.com\/blog\/wp-json\/wp\/v2\/posts\/4600"}],"collection":[{"href":"https:\/\/www.carideal.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.carideal.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.carideal.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.carideal.com\/blog\/wp-json\/wp\/v2\/comments?post=4600"}],"version-history":[{"count":0,"href":"https:\/\/www.carideal.com\/blog\/wp-json\/wp\/v2\/posts\/4600\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.carideal.com\/blog\/wp-json\/wp\/v2\/media\/17319"}],"wp:attachment":[{"href":"https:\/\/www.carideal.com\/blog\/wp-json\/wp\/v2\/media?parent=4600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.carideal.com\/blog\/wp-json\/wp\/v2\/categories?post=4600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.carideal.com\/blog\/wp-json\/wp\/v2\/tags?post=4600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}