{"id":4543,"date":"2007-11-13T00:00:00","date_gmt":"2007-11-13T00:00:00","guid":{"rendered":"http:\/\/www.carideal.com\/blog\/2007\/11\/13\/lancia\/"},"modified":"2020-12-17T18:21:53","modified_gmt":"2020-12-17T17:21:53","slug":"lancia","status":"publish","type":"post","link":"https:\/\/www.carideal.com\/blog\/2007\/11\/13\/lancia\/","title":{"rendered":"Lancia manque de notori\u00e9t\u00e9"},"content":{"rendered":"\n

Lancia manque de notori\u00e9t\u00e9<\/h2>\n\n\n\n

Bien que Lancia<\/strong><\/a> fasse parti du groupe Fiat<\/a>, elle n'a pas perdu de son image de marque mais manque certainement de notori\u00e9t\u00e9<\/strong>. <\/p>\n\n\n\n

\"Lancia<\/a>
Lancia manque de notori\u00e9t\u00e9<\/figcaption><\/figure><\/div>\n\n\n\n

Lancia se distingue dans deux secteurs tr\u00e8s diff\u00e9rents : celui de la petite voiture chic et celui des rallyes, secteur avec une forte tendance masculine. Lancia doit donc jongler entre les deux avec entre autre le Thesis\u00a0et la Musa. Et cela marche assez bien.<\/p>\n\n\n\n

Avec la Musa, Lancia\u00a0 voit arriver des conducteurs avec un pouvoir d'achat \u00e9lev\u00e9 qui souhaitent changer de v\u00e9hicule et surtout de marque.
En ce qui concerne le mod\u00e8le Thesis, il assure de belles ventes \u00e0 Lancia. La plupart, des\u00a0transactions se font avec des particuliers plut\u00f4t qu'avec des entreprises.<\/p>\n\n\n\n

\"Lancia<\/a>
Lancia Musa<\/figcaption><\/figure>\n\n\n\n

La gestion de Lancia par Fiat a \u00e9t\u00e9 une s\u00e9rie de revirements tellement honteux qu'il est difficile d'imaginer que la route de la perdition soit pav\u00e9e de bonnes intentions. Car la Gamma illustre \u00e0 tout le moins le fait que les fusions et acquisitions ne se r\u00e9alisent jamais tout \u00e0 fait.<\/p>\n\n\n\n

Tout au long de son histoire en tant que constructeur ind\u00e9pendant, Lancia a produit des voitures d'une conception exquise qui lui ont valu le respect et une profonde admiration, mais qui ont toujours co\u00fbt\u00e9 plus cher que ce que la soci\u00e9t\u00e9 pouvait se permettre.<\/p>\n\n\n\n

Pendant des d\u00e9cennies, la culture d'entreprise de Lancia s'est articul\u00e9e autour du concept d'innovation et de profondeur d'ing\u00e9nierie, associ\u00e9 \u00e0 la meilleure qualit\u00e9. Autrefois l'apanage d'une \u00e9lite, des clients de l'aristocratie et de la riche bourgeoisie aux pontifes et aux stars du cin\u00e9ma, la descente de Lancia du sommet m\u00eame des grandes marques contient en elle un \u00e9l\u00e9ment de grand op\u00e9ra. La mani\u00e8re dont une fi\u00e8re plaque d'identit\u00e9 est devenue \u00e0 peine plus qu'une Fiat maladroitement anoblie figure parmi les exemples honteux de mauvaise gestion de marque dans l'histoire automobile r\u00e9cente.<\/p>\n\n\n\n

L'\u00e9thique de Lancia est bien illustr\u00e9e par le fait que sa vaste gamme de voitures des ann\u00e9es 60 \u00e9tait bas\u00e9e sur trois plates-formes uniques, chacune avec un moteur sp\u00e9cifique \u00e0 un mod\u00e8le, et peu de points communs sur le plan m\u00e9canique. \u00c0 la fin de la d\u00e9cennie, l'entreprise Lancia s'est effondr\u00e9e en grande partie parce qu'elle ne pouvait tout simplement pas couvrir les vastes d\u00e9penses engag\u00e9es pour produire des machines aussi finement ouvrag\u00e9es.<\/p>\n\n\n\n

Article similaires<\/h4>\n\n\n\n\n\n

Lorsque l'industrie automobile europ\u00e9enne s'est contract\u00e9e \u00e0 la fin des ann\u00e9es 60, et avec des dettes que l'on pensait sup\u00e9rieures \u00e0 100 milliards de lires, il est devenu impossible pour elle de continuer. En 1969, elles sont tomb\u00e9es aux mains de Fiat Auto, entrant ainsi dans le d\u00e9clin peut-\u00eatre le plus long et le plus humiliant de la m\u00e9moire automobile actuelle et c'est de ce chaudron turbulent que le sujet de notre examen est sorti, non pr\u00eat, au printemps 1976.<\/p>\n","protected":false},"excerpt":{"rendered":"

Lancia manque de notori\u00e9t\u00e9 Bien que Lancia fasse parti du groupe Fiat, elle n’a pas perdu de son image de marque mais manque certainement de notori\u00e9t\u00e9. Lancia se distingue dans deux secteurs tr\u00e8s diff\u00e9rents : celui de la petite voiture chic et celui des rallyes, secteur avec une forte tendance masculine. Lancia doit donc jongler … Lire plus<\/a><\/p>\n","protected":false},"author":3,"featured_media":26078,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[6153],"tags":[],"class_list":["post-4543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite-lancia"],"wppr_data":{"cwp_meta_box_check":"No"},"yoast_head":"\nLancia manque de notori\u00e9t\u00e9 - Blog auto Carid\u00e9al<\/title>\n<meta name=\"description\" content=\"Bien que Lancia fasse parti du groupe Fiat, elle n'a pas perdu de son image de marque mais manque certainement de notori\u00e9t\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.carideal.com\/blog\/2007\/11\/13\/lancia\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lancia manque de notori\u00e9t\u00e9 - Blog auto Carid\u00e9al\" \/>\n<meta property=\"og:description\" content=\"Bien que Lancia fasse parti du groupe Fiat, elle n'a pas perdu de son image de marque mais manque certainement de notori\u00e9t\u00e9.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.carideal.com\/blog\/2007\/11\/13\/lancia\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog auto Carid\u00e9al\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Carideal.mandataire.automobile\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/nicolas.schiavon.39\" \/>\n<meta property=\"article:published_time\" content=\"2007-11-13T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-17T17:21:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.carideal.com\/blog\/wp-content\/uploads\/2007\/11\/lancia-thesis-manque-notoriete.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nicolas SCHIAVON\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@caridealauto\" \/>\n<meta name=\"twitter:site\" content=\"@caridealauto\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nicolas SCHIAVON\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.carideal.com\/blog\/2007\/11\/13\/lancia\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.carideal.com\/blog\/2007\/11\/13\/lancia\/\"},\"author\":{\"name\":\"Nicolas SCHIAVON\",\"@id\":\"https:\/\/www.carideal.com\/blog\/#\/schema\/person\/cd95dc7919660de90d31b366f85be1ec\"},\"headline\":\"Lancia manque de notori\u00e9t\u00e9\",\"datePublished\":\"2007-11-13T00:00:00+00:00\",\"dateModified\":\"2020-12-17T17:21:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.carideal.com\/blog\/2007\/11\/13\/lancia\/\"},\"wordCount\":502,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.carideal.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.carideal.com\/blog\/2007\/11\/13\/lancia\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.carideal.com\/blog\/wp-content\/uploads\/2007\/11\/lancia-thesis-manque-notoriete.jpg\",\"articleSection\":[\"Actualit\u00e9 Lancia\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.carideal.com\/blog\/2007\/11\/13\/lancia\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.carideal.com\/blog\/2007\/11\/13\/lancia\/\",\"url\":\"https:\/\/www.carideal.com\/blog\/2007\/11\/13\/lancia\/\",\"name\":\"Lancia manque de notori\u00e9t\u00e9 - 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Ayant eu un garage de marque automobile, mandataire automobile de la premi\u00e8re heure d\u00e8s 1999. Nicolas a cr\u00e9\u00e9 ces premiers sites de vente de voiture et blog automobile d\u00e8s 1994. Carideal est n\u00e9 le 15 d\u00e9cembre 2000 de la volont\u00e9 de vendre des voitures d'occasions en ligne puis des voitures neuves. Il a pu essayer beaucoup de voitures tr\u00e8s diff\u00e9rentes et ayant eu personnellement quelques belles autos, Subaru Impreza, Mitsubishi Lancer Evo 7, Porsche 911, Ferrari Testarrossa, Audi RS3, RS4 et j'en passe...","sameAs":["http:\/\/www.carideal.com","https:\/\/www.facebook.com\/nicolas.schiavon.39","https:\/\/www.instagram.com\/carideal1\/","https:\/\/www.linkedin.com\/in\/nschiavon\/","https:\/\/x.com\/caridealauto","https:\/\/www.youtube.com\/user\/caridealsas\/"],"url":"https:\/\/www.carideal.com\/blog\/author\/nschiavon\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.carideal.com\/blog\/wp-content\/uploads\/2007\/11\/lancia-thesis-manque-notoriete.jpg",600,400,false],"thumbnail":["https:\/\/www.carideal.com\/blog\/wp-content\/uploads\/2007\/11\/lancia-thesis-manque-notoriete-150x150.jpg",150,150,true],"medium":["https:\/\/www.carideal.com\/blog\/wp-content\/uploads\/2007\/11\/lancia-thesis-manque-notoriete-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.carideal.com\/blog\/wp-content\/uploads\/2007\/11\/lancia-thesis-manque-notoriete.jpg",600,400,false],"large":["https:\/\/www.carideal.com\/blog\/wp-content\/uploads\/2007\/11\/lancia-thesis-manque-notoriete.jpg",600,400,false],"1536x1536":["https:\/\/www.carideal.com\/blog\/wp-content\/uploads\/2007\/11\/lancia-thesis-manque-notoriete.jpg",600,400,false],"2048x2048":["https:\/\/www.carideal.com\/blog\/wp-content\/uploads\/2007\/11\/lancia-thesis-manque-notoriete.jpg",600,400,false],"wppr-widget":["https:\/\/www.carideal.com\/blog\/wp-content\/uploads\/2007\/11\/lancia-thesis-manque-notoriete-50x33.jpg",50,33,true]},"uagb_author_info":{"display_name":"Nicolas SCHIAVON","author_link":"https:\/\/www.carideal.com\/blog\/author\/nschiavon\/"},"uagb_comment_info":0,"uagb_excerpt":"Lancia manque de notori\u00e9t\u00e9 Bien que Lancia fasse parti du groupe Fiat, elle n'a pas perdu de son image de marque mais manque certainement de notori\u00e9t\u00e9. Lancia se distingue dans deux secteurs tr\u00e8s diff\u00e9rents : celui de la petite voiture chic et celui des rallyes, secteur avec une forte tendance masculine. Lancia doit donc jongler\u2026","_links":{"self":[{"href":"https:\/\/www.carideal.com\/blog\/wp-json\/wp\/v2\/posts\/4543"}],"collection":[{"href":"https:\/\/www.carideal.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.carideal.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.carideal.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.carideal.com\/blog\/wp-json\/wp\/v2\/comments?post=4543"}],"version-history":[{"count":0,"href":"https:\/\/www.carideal.com\/blog\/wp-json\/wp\/v2\/posts\/4543\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.carideal.com\/blog\/wp-json\/wp\/v2\/media\/26078"}],"wp:attachment":[{"href":"https:\/\/www.carideal.com\/blog\/wp-json\/wp\/v2\/media?parent=4543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.carideal.com\/blog\/wp-json\/wp\/v2\/categories?post=4543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.carideal.com\/blog\/wp-json\/wp\/v2\/tags?post=4543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}