{"id":28103,"date":"2025-03-10T11:52:32","date_gmt":"2025-03-10T10:52:32","guid":{"rendered":"https:\/\/www.carideal.com\/blog\/?p=28103"},"modified":"2025-03-10T12:24:11","modified_gmt":"2025-03-10T11:24:11","slug":"maserati-renonce-a-la-mc20-folgore-electrique","status":"publish","type":"post","link":"https:\/\/www.carideal.com\/blog\/2025\/03\/10\/maserati-renonce-a-la-mc20-folgore-electrique\/","title":{"rendered":"Maserati renonce \u00e0 la MC20 Folgore \u00e9lectrique"},"content":{"rendered":"\n

Maserati renonce \u00e0 la MC20 Folgore \u00e9lectrique<\/h2>\n\n\n\n

D\u00e9voil\u00e9e en 2020, la Maserati MC20 avait suscit\u00e9 un vif int\u00e9r\u00eat, notamment gr\u00e2ce \u00e0 l'annonce d'une d\u00e9clinaison enti\u00e8rement \u00e9lectrique baptis\u00e9e Folgore. Maserati<\/a> avait alors clairement affich\u00e9 son ambition : devenir un leader de l\u2019\u00e9lectrification des supercars d'ici 2025. Toutefois, la marque italienne a r\u00e9cemment pris une d\u00e9cision radicale : annuler purement et simplement le projet Folgore.<\/p>\n\n\n\n

Selon un porte-parole de Maserati interrog\u00e9 par Car & Driver, cette d\u00e9cision repose essentiellement sur une r\u00e9alit\u00e9 \u00e9conomique : \u00ab Les \u00e9tudes de march\u00e9 indiquent clairement que les clients de la MC20 restent profond\u00e9ment attach\u00e9s aux moteurs thermiques, \u00e0 leurs sensations et \u00e0 leur puissance brute. \u00bb En clair, les clients cibles ne semblent pas pr\u00eats \u00e0 faire le saut vers l'\u00e9lectrique.<\/p>\n\n\n\n

Pourquoi Maserati abandonne-t-elle l'\u00e9lectrique ?<\/h2>\n\n\n\n

La r\u00e9ponse se trouve en partie dans les performances commerciales mitig\u00e9es d'une autre Maserati \u00e9lectrique : la GranTurismo Folgore. Malgr\u00e9 ses performances impressionnantes, avec ses 761 chevaux et une acc\u00e9l\u00e9ration de 0 \u00e0 100 km\/h en seulement 2,6 secondes, cette GT peine \u00e0 s\u00e9duire en masse. \u00c0 pr\u00e8s de 190 000 euros, son prix \u00e9lev\u00e9 et son autonomie limit\u00e9e (375 km seulement) semblent refroidir de nombreux acheteurs potentiels.<\/p>\n\n\n\n

Face \u00e0 ces r\u00e9sultats d\u00e9cevants, Maserati a compris que le march\u00e9 des supercars \u00e9lectriques reste encore trop restreint pour justifier un investissement risqu\u00e9 dans la MC20 Folgore. La marque italienne pr\u00e9f\u00e8re donc \u00e9viter une perte financi\u00e8re certaine en recentrant sa strat\u00e9gie sur ce qui fait son succ\u00e8s depuis toujours : des moteurs thermiques performants et rac\u00e9s.<\/p>\n\n\n\n

Un repositionnement strat\u00e9gique vers la performance thermique<\/h2>\n\n\n\n

Pour compenser l'abandon du projet \u00e9lectrique, Maserati envisage d\u00e9sormais une \u00e9volution technique de la MC20 thermique actuelle. Des sources proches du constructeur indiquent qu'une version restyl\u00e9e, inspir\u00e9e de la MC20 GT2 Stradale \u2013 une variante d\u00e9di\u00e9e au sport automobile \u2013 pourrait bient\u00f4t voir le jour. Cette nouvelle d\u00e9clinaison accueillerait sous son capot un moteur V6 Nettuno bi-turbo de 3,0 litres capable de d\u00e9livrer jusqu'\u00e0 640 chevaux et 720 Nm de couple, promettant des performances exceptionnelles et un caract\u00e8re encore plus affirm\u00e9.<\/p>\n\n\n\n

Cette d\u00e9cision r\u00e9v\u00e8le clairement l\u2019intention de Maserati de rester fid\u00e8le \u00e0 son h\u00e9ritage thermique, tout en cherchant \u00e0 renforcer son attractivit\u00e9 face \u00e0 une concurrence accrue dans le segment ultra-comp\u00e9titif des supercars<\/a>.<\/p>\n\n\n\n

Maserati face aux d\u00e9fis du march\u00e9 automobile actuel<\/h2>\n\n\n\n

Ce revirement strat\u00e9gique met en lumi\u00e8re les difficult\u00e9s que rencontre actuellement Maserati pour s'imposer sur le march\u00e9 automobile, particuli\u00e8rement dans le secteur tr\u00e8s s\u00e9lectif des voitures sportives haut de gamme. Malgr\u00e9 un h\u00e9ritage prestigieux, la marque peine face aux t\u00e9nors comme Ferrari<\/a>, Lamborghini et McLaren, qui dominent toujours largement les ventes.<\/p>\n\n\n\n

Ce n\u2019est d'ailleurs pas la premi\u00e8re fois que Maserati doit renoncer \u00e0 un projet ambitieux. En 2014 d\u00e9j\u00e0, le concept Alfieri avait suscit\u00e9 \u00e9norm\u00e9ment d'enthousiasme lors du Salon de Gen\u00e8ve, avant d\u2019\u00eatre finalement abandonn\u00e9 quelques ann\u00e9es plus tard.<\/p>\n\n\n\n

Quel avenir pour Maserati et l\u2019\u00e9lectrique ?<\/h2>\n\n\n\n

L\u2019abandon de la MC20 Folgore est-il d\u00e9finitif ou simplement temporaire ? Maserati pourrait bien envisager de relancer son projet \u00e9lectrique sur d'autres segments, plus ouverts et moins risqu\u00e9s \u00e9conomiquement. Le march\u00e9 des SUV et des berlines sportives \u00e9lectriques pourrait ainsi \u00eatre une piste int\u00e9ressante \u00e0 explorer pour le constructeur italien, tout en conservant l'esprit luxueux et performant qui caract\u00e9rise la marque.<\/p>\n\n\n\n

Cependant, pour que Maserati r\u00e9ussisse v\u00e9ritablement sa transition vers l\u2019\u00e9lectrique, elle devra imp\u00e9rativement \u00e9couter les attentes r\u00e9elles du march\u00e9 et adapter sa strat\u00e9gie de mani\u00e8re intelligente et flexible. En attendant, les passionn\u00e9s devront se satisfaire de versions thermiques toujours plus performantes et s\u00e9duisantes.<\/p>\n\n\n

\n
\"Maserati<\/a>
Maserati renonce \u00e0 la MC20 Folgore \u00e9lectrique<\/figcaption><\/figure><\/div>\n\n\n

Maserati reste fid\u00e8le \u00e0 son ADN<\/h2>\n\n\n\n

En abandonnant temporairement la MC20 \u00e9lectrique, Maserati affirme une nouvelle fois son attachement \u00e0 ses racines : la performance, l'\u00e9l\u00e9gance et les moteurs thermiques rac\u00e9s. Ce choix strat\u00e9gique pourrait lui permettre de stabiliser ses ventes tout en pr\u00e9parant tranquillement une \u00e9ventuelle relance vers l\u2019\u00e9lectrification dans un contexte plus favorable.<\/p>\n\n\n\n

Une chose est s\u00fbre : l'avenir de Maserati d\u00e9pendra de sa capacit\u00e9 \u00e0 \u00e9quilibrer tradition et innovation dans un march\u00e9 automobile en pleine transformation.<\/p>\n","protected":false},"excerpt":{"rendered":"

Maserati renonce \u00e0 la MC20 Folgore \u00e9lectrique D\u00e9voil\u00e9e en 2020, la Maserati MC20 avait suscit\u00e9 un vif int\u00e9r\u00eat, notamment gr\u00e2ce \u00e0 l’annonce d’une d\u00e9clinaison enti\u00e8rement \u00e9lectrique baptis\u00e9e Folgore. Maserati avait alors clairement affich\u00e9 son ambition : devenir un leader de l\u2019\u00e9lectrification des supercars d’ici 2025. Toutefois, la marque italienne a r\u00e9cemment pris une d\u00e9cision radicale … Lire plus<\/a><\/p>\n","protected":false},"author":3,"featured_media":28104,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[21,5970],"tags":[],"class_list":["post-28103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-auto","category-electrique-technologie-2"],"wppr_data":{"cwp_meta_box_check":"No"},"yoast_head":"\nMaserati renonce \u00e0 la MC20 Folgore \u00e9lectrique - Blog auto Carid\u00e9al<\/title>\n<meta name=\"description\" content=\"Maserati renonce \u00e0 la MC20 Folgore \u00e9lectrique. 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Il a pu essayer beaucoup de voitures tr\u00e8s diff\u00e9rentes et ayant eu personnellement quelques belles autos, Subaru Impreza, Mitsubishi Lancer Evo 7, Porsche 911, Ferrari Testarrossa, Audi RS3, RS4 et j'en passe...","sameAs":["http:\/\/www.carideal.com","https:\/\/www.facebook.com\/nicolas.schiavon.39","https:\/\/www.instagram.com\/carideal1\/","https:\/\/www.linkedin.com\/in\/nschiavon\/","https:\/\/x.com\/caridealauto","https:\/\/www.youtube.com\/user\/caridealsas\/"],"url":"https:\/\/www.carideal.com\/blog\/author\/nschiavon\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.carideal.com\/blog\/wp-content\/uploads\/2025\/03\/maserati_mc20_voiture-electrique.jpeg",1013,768,false],"thumbnail":["https:\/\/www.carideal.com\/blog\/wp-content\/uploads\/2025\/03\/maserati_mc20_voiture-electrique-150x150.jpeg",150,150,true],"medium":["https:\/\/www.carideal.com\/blog\/wp-content\/uploads\/2025\/03\/maserati_mc20_voiture-electrique-300x227.jpeg",300,227,true],"medium_large":["https:\/\/www.carideal.com\/blog\/wp-content\/uploads\/2025\/03\/maserati_mc20_voiture-electrique-768x582.jpeg",768,582,true],"large":["https:\/\/www.carideal.com\/blog\/wp-content\/uploads\/2025\/03\/maserati_mc20_voiture-electrique.jpeg",1013,768,false],"1536x1536":["https:\/\/www.carideal.com\/blog\/wp-content\/uploads\/2025\/03\/maserati_mc20_voiture-electrique.jpeg",1013,768,false],"2048x2048":["https:\/\/www.carideal.com\/blog\/wp-content\/uploads\/2025\/03\/maserati_mc20_voiture-electrique.jpeg",1013,768,false],"wppr-widget":["https:\/\/www.carideal.com\/blog\/wp-content\/uploads\/2025\/03\/maserati_mc20_voiture-electrique-50x38.jpeg",50,38,true]},"uagb_author_info":{"display_name":"Nicolas SCHIAVON","author_link":"https:\/\/www.carideal.com\/blog\/author\/nschiavon\/"},"uagb_comment_info":5,"uagb_excerpt":"Maserati renonce \u00e0 la MC20 Folgore \u00e9lectrique D\u00e9voil\u00e9e en 2020, la Maserati MC20 avait suscit\u00e9 un vif int\u00e9r\u00eat, notamment gr\u00e2ce \u00e0 l'annonce d'une d\u00e9clinaison enti\u00e8rement \u00e9lectrique baptis\u00e9e Folgore. Maserati avait alors clairement affich\u00e9 son ambition : devenir un leader de l\u2019\u00e9lectrification des supercars d'ici 2025. Toutefois, la marque italienne a r\u00e9cemment pris une d\u00e9cision radicale\u2026","_links":{"self":[{"href":"https:\/\/www.carideal.com\/blog\/wp-json\/wp\/v2\/posts\/28103"}],"collection":[{"href":"https:\/\/www.carideal.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.carideal.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.carideal.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.carideal.com\/blog\/wp-json\/wp\/v2\/comments?post=28103"}],"version-history":[{"count":2,"href":"https:\/\/www.carideal.com\/blog\/wp-json\/wp\/v2\/posts\/28103\/revisions"}],"predecessor-version":[{"id":28122,"href":"https:\/\/www.carideal.com\/blog\/wp-json\/wp\/v2\/posts\/28103\/revisions\/28122"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.carideal.com\/blog\/wp-json\/wp\/v2\/media\/28104"}],"wp:attachment":[{"href":"https:\/\/www.carideal.com\/blog\/wp-json\/wp\/v2\/media?parent=28103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.carideal.com\/blog\/wp-json\/wp\/v2\/categories?post=28103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.carideal.com\/blog\/wp-json\/wp\/v2\/tags?post=28103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}