{"id":215,"date":"2011-06-17T08:00:00","date_gmt":"2011-06-17T08:00:00","guid":{"rendered":"http:\/\/carideal.com\/blog\/?p=215"},"modified":"2020-03-07T16:46:01","modified_gmt":"2020-03-07T15:46:01","slug":"la-toyota-prius-hybride-classee-n1-de-l-enquete-satisfaction-de-j-d-power-and-associates-2011","status":"publish","type":"post","link":"https:\/\/www.carideal.com\/blog\/2011\/06\/17\/la-toyota-prius-hybride-classee-n1-de-l-enquete-satisfaction-de-j-d-power-and-associates-2011\/","title":{"rendered":"Satisfaction Client & Toyota Prius"},"content":{"rendered":"

La Toyota Prius Hybride class\u00e9e N\u00b01 de l'enqu\u00eate satisfaction client de J.D. Power and Associates 2011<\/h2>\n

Le Cabinet J.D Power & Associates utilise sa propre m\u00e9thodologie ind\u00e9pendante afin de tester la satisfaction client\u00a0: il envoie un questionnaire aux automobilistes de 24 marques automobiles repr\u00e9sentant 89 mod\u00e8les diff\u00e9rents sond\u00e9s en France dont Toyota.<\/p>\n

\"Satisfaction
Satisfaction Client & Toyota Prius<\/figcaption><\/figure>\n

Ce sondage effectu\u00e9 par internet demandait au sond\u00e9 de crit\u00e9riser sa voiture en 67 questions suivant 4 grands domaines :<\/p>\n

- attrait du v\u00e9hicule (plaisir de conduite, confort, design\u2026) \/ 32%,
\n- co\u00fbt d'utilisation \/ 26%,
\n- qualit\u00e9 et fiabilit\u00e9 du v\u00e9hicule \/ 22%,
\n- service apr\u00e8s-vente \/ 20%.<\/p>\n

C'est plus de 15000 propri\u00e9taires de voitures de 2 ans d'\u00e2ge en moyenne qui y r\u00e9pondu au questionnaire.<\/p>\n

\"Int\u00e9rieure
Int\u00e9rieure d'une Toyota Prius d'occasion avec le Cuir<\/figcaption><\/figure>\n

La Toyota Prius prend la premi\u00e8re marche du podium 2011 avec un taux de satisfaction client de 82.4 %<\/p>\n

Toyota vient de lancier la Prius +<\/span>.<\/p>\n

Toyota est \u00e0 la pointe de la\u00a0satisfaction client<\/h2>\n

Dans le m\u00eame sens on peut rajouter, et ce n'est certainement pas un Hasard si Toyota a d\u00e9j\u00e0 re\u00e7u par deux fois en 2008 et 2009 le prix du sens du client<\/a><\/span> de Thierry Spenser.<\/p>\n

Toujours chez Toyota notons aussi que la Toyota Verso<\/span> arrive \u00e0 la premi\u00e8re place de sa cat\u00e9gorie monospace<\/span><\/a> avec 78.9% de satisfaction, la Aygo<\/span><\/a> \u00e0 la troisi\u00e8me place des citadines et l'Avensis<\/span><\/a> \u00e0 la deuxi\u00e8me place de la cat\u00e9gorie familiale<\/a>....carton plein pour Toyota<\/a>.<\/p>\n

Le constructeur Japonais a \u00e9t\u00e9 parmi les premiers constructeurs automobiles \u00e0 int\u00e9grer l'exp\u00e9rience client et la satisfaction client comme \u00e9l\u00e9ment cl\u00e9 du marketing pour fid\u00e9liser sa client\u00e8le. En effet fid\u00e9liser un client, coute moins cher que l'acquisition d'un nouveau client, et un client content en parle et est le meilleur ambassadeur de la marque.<\/p>\n

Bon nombre de marques, et pas seulement automobile devrait s'inspirer de l'exp\u00e9rience de Toyota, et les r\u00e9sultats de cette \u00e9tude devrait \u00eatre \u00e9tudi\u00e9e en comit\u00e9 de direction chez certains constructeurs automobiles.<\/p>\n","protected":false},"excerpt":{"rendered":"

La Toyota Prius Hybride class\u00e9e N\u00b01 de l’enqu\u00eate satisfaction client de J.D. Power and Associates 2011 Le Cabinet J.D Power & Associates utilise sa propre m\u00e9thodologie ind\u00e9pendante afin de tester la satisfaction client\u00a0: il envoie un questionnaire aux automobilistes de 24 marques automobiles repr\u00e9sentant 89 mod\u00e8les diff\u00e9rents sond\u00e9s en France dont Toyota. Ce sondage effectu\u00e9 … Lire plus<\/a><\/p>\n","protected":false},"author":1,"featured_media":20875,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[5951,10,5080,6089],"tags":[691],"class_list":["post-215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-toyota","category-marche-automobile-voiture-neuve-occasion-4x4-suv","category-technologie-2","category-hybride","tag-fiabilite"],"wppr_data":{"cwp_meta_box_check":"No"},"yoast_head":"\nSatisfaction Client & Toyota Prius - Blog auto Carid\u00e9al<\/title>\n<meta name=\"description\" content=\"La Toyota Prius Hybride class\u00e9e N\u00b01 de l'enqu\u00eate satisfaction client de J.D. 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