{"id":172,"date":"2010-06-25T08:53:00","date_gmt":"2010-06-25T08:53:00","guid":{"rendered":"http:\/\/carideal.com\/blog\/?p=172"},"modified":"2015-11-26T21:26:36","modified_gmt":"2015-11-26T20:26:36","slug":"les-ecologistes-sattaquent-au-duster","status":"publish","type":"post","link":"https:\/\/www.carideal.com\/blog\/2010\/06\/25\/les-ecologistes-sattaquent-au-duster\/","title":{"rendered":"Les ecologistes s attaquent au Duster"},"content":{"rendered":"<p><strong>Les \u00e9cologistes s'attaquent au Dacia Duster<\/strong><\/p>\n<p>L\u2019association Agir Pour l\u2019Environnement a obtenu l\u2019arr\u00eat d\u2019une publicit\u00e9 Dacia de la part du Jury de D\u00e9ontologie Publicitaire. Renault y pr\u00e9sentait le Dacia Duster comme un v\u00e9hicule respectueux de l\u2019environnement\u2026<\/p>\n<p>En affichant le Dacia Duster comme un v\u00e9hicule \u00ab\u00a0respectueux de l\u2019environnement\u00a0\u00bb lors d\u2019achat de mots clef chez diff\u00e9rentes r\u00e9gies publicitaires sur internet, Renault s\u2019y mis en faute.<\/p>\n<p>Pour le jury, l\u2019intitul\u00e9 \u00ab\u00a0respectueux de l\u2019environnement\u00a0\u00bb ne peut \u00eatre utilis\u00e9 pour un mod\u00e8le qui ne r\u00e9alise pas \u00ab\u00a0de performances environnementales particuli\u00e8res par rapport \u00e0 celles d\u2019autres gammes de v\u00e9hicules comparables \u00bb. Seule d\u00e9cision \u00e0 l\u2019encontre de Renault\u00a0: faire cesser cette campagne.<\/p>\n<p>Se d\u00e9fendant de \u00ab\u00a0green washing\u00a0\u00bb et rappelant que 99% des investissements de campagne de lancement du Dacia Duster avaient \u00e9t\u00e9 ax\u00e9s sur l\u2019id\u00e9e \u00ab\u00a0Scandaleusement accessible \u00bb, Renault a reconnu son erreur \u00ab\u00a0correspondant \u00e0 un dysfonctionnement dans le processus de validation de la campagne (\u2026) corrig\u00e9e d\u00e8s sa prise de connaissance.\u00a0\u00bb<\/p>\n<p>Renault avait sign\u00e9 en 2008 la Charte d\u2019engagements et d\u2019objectifs pour une publicit\u00e9 responsable.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les \u00e9cologistes s&rsquo;attaquent au Dacia Duster L\u2019association Agir Pour l\u2019Environnement a obtenu l\u2019arr\u00eat d\u2019une publicit\u00e9 Dacia de la part du Jury de D\u00e9ontologie Publicitaire. Renault y pr\u00e9sentait le Dacia Duster comme un v\u00e9hicule respectueux de l\u2019environnement\u2026 En affichant le Dacia Duster comme un v\u00e9hicule \u00ab\u00a0respectueux de l\u2019environnement\u00a0\u00bb lors d\u2019achat de mots clef chez diff\u00e9rentes r\u00e9gies &#8230; <a title=\"Les ecologistes s attaquent au Duster\" class=\"read-more\" href=\"https:\/\/www.carideal.com\/blog\/2010\/06\/25\/les-ecologistes-sattaquent-au-duster\/\" aria-label=\"En savoir plus sur Les ecologistes s attaquent au Duster\">Lire plus<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-172","post","type-post","status-publish","format-standard","hentry","category-ecologie"],"wppr_data":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les ecologistes s attaquent au Duster - Blog auto Carid\u00e9al<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.carideal.com\/blog\/2010\/06\/25\/les-ecologistes-sattaquent-au-duster\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les ecologistes s attaquent au Duster - Blog auto Carid\u00e9al\" \/>\n<meta property=\"og:description\" content=\"Les \u00e9cologistes s&#039;attaquent au Dacia Duster L\u2019association Agir Pour l\u2019Environnement a obtenu l\u2019arr\u00eat d\u2019une publicit\u00e9 Dacia de la part du Jury de D\u00e9ontologie Publicitaire. Renault y pr\u00e9sentait le Dacia Duster comme un v\u00e9hicule respectueux de l\u2019environnement\u2026 En affichant le Dacia Duster comme un v\u00e9hicule \u00ab\u00a0respectueux de l\u2019environnement\u00a0\u00bb lors d\u2019achat de mots clef chez diff\u00e9rentes r\u00e9gies ... Lire plus\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.carideal.com\/blog\/2010\/06\/25\/les-ecologistes-sattaquent-au-duster\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog auto Carid\u00e9al\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Carideal.mandataire.automobile\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/Carideal.mandataire.automobile\/\" \/>\n<meta property=\"article:published_time\" content=\"2010-06-25T08:53:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-11-26T20:26:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.carideal.com\/blog\/wp-content\/uploads\/2016\/03\/logo-carideal-mandataire-automobile.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"N.S Carideal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@caridealauto\" \/>\n<meta name=\"twitter:site\" content=\"@caridealauto\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"N.S Carideal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.carideal.com\/blog\/2010\/06\/25\/les-ecologistes-sattaquent-au-duster\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.carideal.com\/blog\/2010\/06\/25\/les-ecologistes-sattaquent-au-duster\/\"},\"author\":{\"name\":\"N.S Carideal\",\"@id\":\"https:\/\/www.carideal.com\/blog\/#\/schema\/person\/985c7e757d1042d647f21bfaf8d41ebc\"},\"headline\":\"Les ecologistes s attaquent au Duster\",\"datePublished\":\"2010-06-25T08:53:00+00:00\",\"dateModified\":\"2015-11-26T20:26:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.carideal.com\/blog\/2010\/06\/25\/les-ecologistes-sattaquent-au-duster\/\"},\"wordCount\":199,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.carideal.com\/blog\/#organization\"},\"articleSection\":[\"Ecologie\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.carideal.com\/blog\/2010\/06\/25\/les-ecologistes-sattaquent-au-duster\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.carideal.com\/blog\/2010\/06\/25\/les-ecologistes-sattaquent-au-duster\/\",\"url\":\"https:\/\/www.carideal.com\/blog\/2010\/06\/25\/les-ecologistes-sattaquent-au-duster\/\",\"name\":\"Les ecologistes s attaquent au Duster - Blog auto Carid\u00e9al\",\"isPartOf\":{\"@id\":\"https:\/\/www.carideal.com\/blog\/#website\"},\"datePublished\":\"2010-06-25T08:53:00+00:00\",\"dateModified\":\"2015-11-26T20:26:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.carideal.com\/blog\/2010\/06\/25\/les-ecologistes-sattaquent-au-duster\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.carideal.com\/blog\/2010\/06\/25\/les-ecologistes-sattaquent-au-duster\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.carideal.com\/blog\/2010\/06\/25\/les-ecologistes-sattaquent-au-duster\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog Carid\u00e9al\",\"item\":\"https:\/\/www.carideal.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ecologie\",\"item\":\"https:\/\/www.carideal.com\/blog\/ecologie\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Les ecologistes s attaquent au Duster\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.carideal.com\/blog\/#website\",\"url\":\"https:\/\/www.carideal.com\/blog\/\",\"name\":\"Blog auto Carid\u00e9al\",\"description\":\"Actualit\u00e9 auto par des passionn\u00e9s\",\"publisher\":{\"@id\":\"https:\/\/www.carideal.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.carideal.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.carideal.com\/blog\/#organization\",\"name\":\"Carideal\",\"url\":\"https:\/\/www.carideal.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.carideal.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/www.carideal.com\/blog\/wp-content\/uploads\/2016\/03\/logo-carideal-mandataire-automobile.png\",\"contentUrl\":\"http:\/\/www.carideal.com\/blog\/wp-content\/uploads\/2016\/03\/logo-carideal-mandataire-automobile.png\",\"width\":300,\"height\":300,\"caption\":\"Carideal\"},\"image\":{\"@id\":\"https:\/\/www.carideal.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Carideal.mandataire.automobile\",\"https:\/\/x.com\/caridealauto\",\"https:\/\/www.instagram.com\/carideal1\/\",\"https:\/\/www.linkedin.com\/company\/carideal.com\",\"https:\/\/fr.pinterest.com\/schiavonsas\/\",\"https:\/\/www.youtube.com\/user\/caridealsas\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.carideal.com\/blog\/#\/schema\/person\/985c7e757d1042d647f21bfaf8d41ebc\",\"name\":\"N.S Carideal\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.carideal.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/edb7ccdf1a4e3d14aef967760d354d0e?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/edb7ccdf1a4e3d14aef967760d354d0e?s=96&r=g\",\"caption\":\"N.S Carideal\"},\"description\":\"Depuis tout petit fan d'automobile. Il est question d'essayer et de comparer toutes ces voitures qui nous ont fait r\u00e9ver, avant que celles-ci ne devient uniquement des voitures de collection.\",\"sameAs\":[\"http:\/\/www.carideal.com\/blog\",\"https:\/\/www.facebook.com\/Carideal.mandataire.automobile\/\",\"https:\/\/www.linkedin.com\/in\/nschiavon\/\",\"https:\/\/www.youtube.com\/user\/caridealsas\/\"],\"url\":\"https:\/\/www.carideal.com\/blog\/author\/admin_carideal\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Les ecologistes s attaquent au Duster - Blog auto Carid\u00e9al","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.carideal.com\/blog\/2010\/06\/25\/les-ecologistes-sattaquent-au-duster\/","og_locale":"fr_FR","og_type":"article","og_title":"Les ecologistes s attaquent au Duster - Blog auto Carid\u00e9al","og_description":"Les \u00e9cologistes s'attaquent au Dacia Duster L\u2019association Agir Pour l\u2019Environnement a obtenu l\u2019arr\u00eat d\u2019une publicit\u00e9 Dacia de la part du Jury de D\u00e9ontologie Publicitaire. Renault y pr\u00e9sentait le Dacia Duster comme un v\u00e9hicule respectueux de l\u2019environnement\u2026 En affichant le Dacia Duster comme un v\u00e9hicule \u00ab\u00a0respectueux de l\u2019environnement\u00a0\u00bb lors d\u2019achat de mots clef chez diff\u00e9rentes r\u00e9gies ... Lire plus","og_url":"https:\/\/www.carideal.com\/blog\/2010\/06\/25\/les-ecologistes-sattaquent-au-duster\/","og_site_name":"Blog auto Carid\u00e9al","article_publisher":"https:\/\/www.facebook.com\/Carideal.mandataire.automobile","article_author":"https:\/\/www.facebook.com\/Carideal.mandataire.automobile\/","article_published_time":"2010-06-25T08:53:00+00:00","article_modified_time":"2015-11-26T20:26:36+00:00","og_image":[{"width":300,"height":300,"url":"https:\/\/www.carideal.com\/blog\/wp-content\/uploads\/2016\/03\/logo-carideal-mandataire-automobile.png","type":"image\/png"}],"author":"N.S Carideal","twitter_card":"summary_large_image","twitter_creator":"@caridealauto","twitter_site":"@caridealauto","twitter_misc":{"\u00c9crit par":"N.S Carideal","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.carideal.com\/blog\/2010\/06\/25\/les-ecologistes-sattaquent-au-duster\/#article","isPartOf":{"@id":"https:\/\/www.carideal.com\/blog\/2010\/06\/25\/les-ecologistes-sattaquent-au-duster\/"},"author":{"name":"N.S Carideal","@id":"https:\/\/www.carideal.com\/blog\/#\/schema\/person\/985c7e757d1042d647f21bfaf8d41ebc"},"headline":"Les ecologistes s attaquent au Duster","datePublished":"2010-06-25T08:53:00+00:00","dateModified":"2015-11-26T20:26:36+00:00","mainEntityOfPage":{"@id":"https:\/\/www.carideal.com\/blog\/2010\/06\/25\/les-ecologistes-sattaquent-au-duster\/"},"wordCount":199,"commentCount":0,"publisher":{"@id":"https:\/\/www.carideal.com\/blog\/#organization"},"articleSection":["Ecologie"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.carideal.com\/blog\/2010\/06\/25\/les-ecologistes-sattaquent-au-duster\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.carideal.com\/blog\/2010\/06\/25\/les-ecologistes-sattaquent-au-duster\/","url":"https:\/\/www.carideal.com\/blog\/2010\/06\/25\/les-ecologistes-sattaquent-au-duster\/","name":"Les ecologistes s attaquent au Duster - Blog auto Carid\u00e9al","isPartOf":{"@id":"https:\/\/www.carideal.com\/blog\/#website"},"datePublished":"2010-06-25T08:53:00+00:00","dateModified":"2015-11-26T20:26:36+00:00","breadcrumb":{"@id":"https:\/\/www.carideal.com\/blog\/2010\/06\/25\/les-ecologistes-sattaquent-au-duster\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.carideal.com\/blog\/2010\/06\/25\/les-ecologistes-sattaquent-au-duster\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.carideal.com\/blog\/2010\/06\/25\/les-ecologistes-sattaquent-au-duster\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog Carid\u00e9al","item":"https:\/\/www.carideal.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Ecologie","item":"https:\/\/www.carideal.com\/blog\/ecologie\/"},{"@type":"ListItem","position":3,"name":"Les ecologistes s attaquent au Duster"}]},{"@type":"WebSite","@id":"https:\/\/www.carideal.com\/blog\/#website","url":"https:\/\/www.carideal.com\/blog\/","name":"Blog auto Carid\u00e9al","description":"Actualit\u00e9 auto par des passionn\u00e9s","publisher":{"@id":"https:\/\/www.carideal.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.carideal.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.carideal.com\/blog\/#organization","name":"Carideal","url":"https:\/\/www.carideal.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.carideal.com\/blog\/#\/schema\/logo\/image\/","url":"http:\/\/www.carideal.com\/blog\/wp-content\/uploads\/2016\/03\/logo-carideal-mandataire-automobile.png","contentUrl":"http:\/\/www.carideal.com\/blog\/wp-content\/uploads\/2016\/03\/logo-carideal-mandataire-automobile.png","width":300,"height":300,"caption":"Carideal"},"image":{"@id":"https:\/\/www.carideal.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Carideal.mandataire.automobile","https:\/\/x.com\/caridealauto","https:\/\/www.instagram.com\/carideal1\/","https:\/\/www.linkedin.com\/company\/carideal.com","https:\/\/fr.pinterest.com\/schiavonsas\/","https:\/\/www.youtube.com\/user\/caridealsas"]},{"@type":"Person","@id":"https:\/\/www.carideal.com\/blog\/#\/schema\/person\/985c7e757d1042d647f21bfaf8d41ebc","name":"N.S Carideal","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.carideal.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/edb7ccdf1a4e3d14aef967760d354d0e?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/edb7ccdf1a4e3d14aef967760d354d0e?s=96&r=g","caption":"N.S Carideal"},"description":"Depuis tout petit fan d'automobile. Il est question d'essayer et de comparer toutes ces voitures qui nous ont fait r\u00e9ver, avant que celles-ci ne devient uniquement des voitures de collection.","sameAs":["http:\/\/www.carideal.com\/blog","https:\/\/www.facebook.com\/Carideal.mandataire.automobile\/","https:\/\/www.linkedin.com\/in\/nschiavon\/","https:\/\/www.youtube.com\/user\/caridealsas\/"],"url":"https:\/\/www.carideal.com\/blog\/author\/admin_carideal\/"}]}},"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"wppr-widget":false},"uagb_author_info":{"display_name":"N.S Carideal","author_link":"https:\/\/www.carideal.com\/blog\/author\/admin_carideal\/"},"uagb_comment_info":0,"uagb_excerpt":"Les \u00e9cologistes s'attaquent au Dacia Duster L\u2019association Agir Pour l\u2019Environnement a obtenu l\u2019arr\u00eat d\u2019une publicit\u00e9 Dacia de la part du Jury de D\u00e9ontologie Publicitaire. Renault y pr\u00e9sentait le Dacia Duster comme un v\u00e9hicule respectueux de l\u2019environnement\u2026 En affichant le Dacia Duster comme un v\u00e9hicule \u00ab\u00a0respectueux de l\u2019environnement\u00a0\u00bb lors d\u2019achat de mots clef chez diff\u00e9rentes r\u00e9gies\u2026","_links":{"self":[{"href":"https:\/\/www.carideal.com\/blog\/wp-json\/wp\/v2\/posts\/172"}],"collection":[{"href":"https:\/\/www.carideal.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.carideal.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.carideal.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.carideal.com\/blog\/wp-json\/wp\/v2\/comments?post=172"}],"version-history":[{"count":0,"href":"https:\/\/www.carideal.com\/blog\/wp-json\/wp\/v2\/posts\/172\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.carideal.com\/blog\/wp-json\/wp\/v2\/media?parent=172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.carideal.com\/blog\/wp-json\/wp\/v2\/categories?post=172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.carideal.com\/blog\/wp-json\/wp\/v2\/tags?post=172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}