{"id":1486,"date":"2014-01-22T21:18:00","date_gmt":"2014-01-22T21:18:00","guid":{"rendered":"http:\/\/carideal.com\/blog\/?p=1486"},"modified":"2020-02-08T15:43:27","modified_gmt":"2020-02-08T14:43:27","slug":"quelle-strategie-pour-la-citroen-c4-cactus","status":"publish","type":"post","link":"https:\/\/www.carideal.com\/blog\/2014\/01\/22\/quelle-strategie-pour-la-citroen-c4-cactus\/","title":{"rendered":"Quelle strat\u00e9gie pour la Citroen C4 Cactus ?"},"content":{"rendered":"

Citroen C4 Cactus la nouvelle strat\u00e9gie de la ligne C de Citroen<\/h1>\n

La C4 Cactus<\/a> est la premi\u00e8re voiture de la nouvelle Ligne C la nouvelle strat\u00e9gie de Citroen<\/span><\/a>, alors quid ? Quelle philosophie ? Positionnement ? Et design ? Est ce un nouveau d\u00e9part ? Quid du pass\u00e9 de l'histoire, Il y a beaucoup d'interrogations. En interne Citro\u00ebn la nomme E3<\/strong>, E<\/strong>conomique, E<\/strong>cologique, E<\/strong>ssentielle.<\/p>\n

\"Quelle
Quelle strat\u00e9gie pour la Citroen C4 Cactus ?<\/figcaption><\/figure>\n

Quelle seront les diff\u00e9rences de la Citro\u00ebn C4 Cactus avec la ligne actuelle ?
\nCitro\u00ebn a pr\u00e9vu de laisser les gros moteurs et les fort contenus technologiques \u00e0 la Marque DS.<\/p>\n

Il n'est pourtant pas question de transformer la marque en low-cost, Il faut diff\u00e9rencier les look des deux marques Citro\u00ebn et DS<\/span><\/a>. Par exemple une DS3<\/span><\/a> ou DS4<\/span> sont trop proches des C3<\/span><\/a> et C4<\/span>, d'une part et il faut aussi \u00e9viter que Citro\u00ebn et Peugeot<\/a> ne se t\u00e9lescopent au sein de PSA.<\/p>\n

La vraie force avoir trois identit\u00e9s diff\u00e9rentes. Retrouvez nos offres de Citro\u00ebn Cactus.<\/strong>
\nCitro\u00ebn devra jouer sur un profil et un concept d\u00e9cal\u00e9, Peugeot lui sera positionn\u00e9 sur du semi premium.<\/p>\n

En fait historiquement Citro\u00ebn a toujours jou\u00e9 les avant-gardistes, alors au vu du succ\u00e8s des SUV<\/a> vs berlines<\/a>, ou de la marque DS, affirmer sa diff\u00e9rence semble la recette actuelle, il se pourrait bien que Citro\u00ebn ait mis le doigt sur la bonne philosophie avec sa Ligne C.<\/p>\n","protected":false},"excerpt":{"rendered":"

Citroen C4 Cactus la nouvelle strat\u00e9gie de la ligne C de Citroen La C4 Cactus est la premi\u00e8re voiture de la nouvelle Ligne C la nouvelle strat\u00e9gie de Citroen, alors quid ? Quelle philosophie ? Positionnement ? Et design ? Est ce un nouveau d\u00e9part ? Quid du pass\u00e9 de l’histoire, Il y a beaucoup … Lire plus<\/a><\/p>\n","protected":false},"author":1,"featured_media":21782,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[5,17197,6021,10,5974],"tags":[],"class_list":["post-1486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-citroen","category-actualite-citroen-c4-cactus","category-crossovers","category-marche-automobile-voiture-neuve-occasion-4x4-suv","category-type-de-vehicule"],"wppr_data":{"cwp_meta_box_check":"No"},"yoast_head":"\nQuelle strat\u00e9gie pour la Citroen C4 Cactus ? - Blog auto Carid\u00e9al<\/title>\n<meta name=\"description\" content=\"Quelle strat\u00e9gie pour la Citroen C4 Cactus ? 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Quelle philosophie ? Positionnement ? Et design ? Est ce un nouveau d\u00e9part ? 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