{"id":1335,"date":"2013-03-13T13:20:00","date_gmt":"2013-03-13T13:20:00","guid":{"rendered":"http:\/\/carideal.com\/blog\/?p=1335"},"modified":"2019-12-16T15:39:05","modified_gmt":"2019-12-16T14:39:05","slug":"peugeot-208-3","status":"publish","type":"post","link":"https:\/\/www.carideal.com\/blog\/2013\/03\/13\/peugeot-208-3\/","title":{"rendered":"La Peugeot 208 au sein du march\u00e9 des citadines"},"content":{"rendered":"

La Peugeot 208 au sein du march\u00e9<\/strong> des citadines<\/strong><\/h2>\n

 <\/p>\n

Marc Giuloli, directeur marketing de Peugeot<\/a> France, annonce sa satisfaction des r\u00e9sultats de la Citadine Peugeot 208. Mais il suivra sans doute avec attention les chiffres de ces prochaines semaines. Car sa rivale n\u00b01, la Renault Clio IV<\/a>, est entr\u00e9e en piste. Et surtout, la 208 reste contract\u00e9.\u00a0Le segment des citadines polyvalentes<\/a> r\u00e9siste bien \u00e0 la tourmente, et ne recule que de 2% en six ans.<\/p>\n

\"La
La Peugeot 208 au sein du march\u00e9 des citadines<\/figcaption><\/figure>\n

Mais a connu dans l'intervalle une forte progression du nombre de ses acteurs. Citro\u00ebn DS3<\/a>, Audi A1<\/a>, Dacia Sandero<\/a> et Alfa Mito<\/a> ont rejoint le bal. Le g\u00e2teau, \u00e0 taille quasi \u00e9gale, est d\u00e9sormais d\u00e9coup\u00e9 en davantage de sont donc plus \u00e9troites.<\/p>\n

Au temps de la 207, le \"top dix\" de la cat\u00e9gorie pesait 88% des ventes du segment (332000 exemplaires). Contre 76 % six ans plus tard (288 000 unit\u00e9s, en chute de 13%).<\/p>\n

Moteur VTI \u00e0 essence<\/h3>\n

Mais ce reflux, \u00e9tonnamment affecte surtout la 208. Le recul de la Clio III<\/a> ( en chute de 26%) est en effet logique\u00a0: elle \u00e9tait en d\u00e9but de vie d'avril \u00e0 novembre 2006, enfin de parcours de mars \u00e0 octobre 2012. La discr\u00e8te Citro\u00ebn C3<\/a> se porte bien (-2%) malgr\u00e9 le succ\u00e8s de la DS3. La Ford Fiesta<\/a> (+9%), l'Opel Corsa<\/a> (+32%) et surtout la Volkswagen Polo<\/a> (+40%) encore mieux.<\/p>\n

Il y a donc une autre explication au d\u00e9marrage lent de la 208\u00a0: le retard pris par ses nouveaux moteurs trois cylindres \u00e0 essence. Ils avaient plu aux journalistes lors des premiers essais\u00a0: du bonus, du brio pour le VTi 82<\/a> (12.2 s pour passer de 0 \u00e0 100 km\/h), et des prix nettement inf\u00e9rieurs \u00e0 ceux des diesels HDI de puissance \u00e9quivalente.<\/p>\n

Le 1.0 VTi 68 est propos\u00e9 \u00e0 partir de 11950\u20ac (600\u20ac de plus en version \u00e0 cinq portes), 2400\u20ac plus bas que le HDi 68 est propos\u00e9 \u00e0 partir de 11950\u20ac (600\u20ac de plus en version \u00e0 cinq portes), 2400\u20ac plus bas que le 1.4 HDi 68.<\/p>\n

Le 1.2 VTi 82 \u00e0 14800 \u20ac dans une finition Active mieux pourvue, 2300\u20ac moins cher que le 1.6 e-HDi 92. Seul probl\u00e8me\u00a0: ils ont manqu\u00e9 \u00e0 la 208 lors de ses premiers mois. Le VTi 82 est arriv\u00e9 durant l'\u00e9t\u00e9, le VTi 68 vient d'\u00eatre commercialis\u00e9. D'o\u00f9 la faible part des moteurs \u00e0 essence dans les ventes 208 \u00e0 fin octobre\u00a0: 16%, alors que Peugeot attend une stricte parit\u00e9 entre essence et diesel...<\/p>\n

Ce retard au d\u00e9marrage est en passe d'\u00eatre combl\u00e9\u00a0: gr\u00e2ce au VTi 82, la 208 a sign\u00e9 ses deux meilleurs scores mensuels en septembre (7781 unit\u00e9s) et octobre (9404). Ces r\u00e9sultats montre sa phase de d\u00e9collage. Et elle a obtenu en octobre 17\u00a0% des ventes de la cat\u00e9gorie, part plus conforme \u00e0 ses ambitions.<\/p>\n

208 en break ?<\/h3>\n

Malgr\u00e9 tous les efforts de la 208 elle n'atteindra pas le niveau de la 207 plus rapide au d\u00e9marrage: 12 000 unit\u00e9s diffus\u00e9es en France lors de son troisi\u00e8me mois de vente. Elle affronte davantage de rivales que son a\u00een\u00e9e. Elle aura de version break SW, qui lanc\u00e9e dans un second temps ( juillet 2007), repr\u00e9sentait 20 % des ventes de la 207. Peugeot sugg\u00e9ra bien une alternative \u00e0 la 208, plus familiale. Mais pas sous forme de break\u00a0: un petit SUV attendu pour 2013. En revanche, signe de la duret\u00e9 des temps, l'op\u00e9ration 206 + a \u00e9t\u00e9 reconduite, ce qui n'\u00e9tait pas pr\u00e9vu au d\u00e9part\u00a0: la 207 poursuit son chemin, sous le nom de 207+ afin de couvrir le segment situ\u00e9 en dessous de celui de la 208. Soit le m\u00eame r\u00f4le que la Clio III Collection vis-\u00e0-vis de la Clio IV.<\/p>\n

Relisez notre article sur les nouveaux moteurs essences de la Peugeot 208<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

La Peugeot 208 au sein du march\u00e9 des citadines   Marc Giuloli, directeur marketing de Peugeot France, annonce sa satisfaction des r\u00e9sultats de la Citadine Peugeot 208. Mais il suivra sans doute avec attention les chiffres de ces prochaines semaines. Car sa rivale n\u00b01, la Renault Clio IV, est entr\u00e9e en piste. Et surtout, la … Lire plus<\/a><\/p>\n","protected":false},"author":1,"featured_media":20563,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[5946,17178,10],"tags":[],"class_list":["post-1335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-peugeot","category-citadine","category-marche-automobile-voiture-neuve-occasion-4x4-suv"],"wppr_data":{"cwp_meta_box_check":"No"},"yoast_head":"\nLa Peugeot 208 au sein du march\u00e9 des citadines - Blog auto Carid\u00e9al<\/title>\n<meta name=\"description\" content=\"Marc Giuloli, directeur marketing de Peugeot France, annonce sa satisfaction des r\u00e9sultats de la Citadine Peugeot 208. 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Mais il suivra sans doute avec attention les chiffres de ces prochaines semaines. Car sa rivale n\u00b01, la Renault Clio IV, est entr\u00e9e en piste. Et surtout, la\u2026","_links":{"self":[{"href":"https:\/\/www.carideal.com\/blog\/wp-json\/wp\/v2\/posts\/1335"}],"collection":[{"href":"https:\/\/www.carideal.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.carideal.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.carideal.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.carideal.com\/blog\/wp-json\/wp\/v2\/comments?post=1335"}],"version-history":[{"count":0,"href":"https:\/\/www.carideal.com\/blog\/wp-json\/wp\/v2\/posts\/1335\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.carideal.com\/blog\/wp-json\/wp\/v2\/media\/20563"}],"wp:attachment":[{"href":"https:\/\/www.carideal.com\/blog\/wp-json\/wp\/v2\/media?parent=1335"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.carideal.com\/blog\/wp-json\/wp\/v2\/categories?post=1335"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.carideal.com\/blog\/wp-json\/wp\/v2\/tags?post=1335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}