{"id":1263,"date":"2013-01-11T10:54:00","date_gmt":"2013-01-11T10:54:00","guid":{"rendered":"http:\/\/carideal.com\/blog\/?p=1263"},"modified":"2020-03-07T22:40:06","modified_gmt":"2020-03-07T21:40:06","slug":"suv-en-europe-explosion-des-ventes","status":"publish","type":"post","link":"https:\/\/www.carideal.com\/blog\/2013\/01\/11\/suv-en-europe-explosion-des-ventes\/","title":{"rendered":"Suv en Europe, explosion des ventes"},"content":{"rendered":"

Les pionnier<\/strong><\/p>\n

\n

Toyota RAV4<\/p>\n<\/blockquote>\n

SUV<\/a> ou les trois lettres magiques. Depuis une dizaines d'ann\u00e9es, le d\u00e9veloppement des ventes de ces Sport Utility Vehicles<\/a><\/em> en Europe est spectaculaire. ces v\u00e9hicules sont pass\u00e9s de 2,5% de part de march\u00e9 en 2000 \u00e0 15,5% en 2012. Ils pourraient franchir la barre des 20% gr\u00e2ce \u00e0 l'augmentation du nombre de mod\u00e8les propos\u00e9s.
\nIl y a dix ans, les ventes plafonnaient \u00e0 10% du march\u00e9 europ\u00e9en. Mais les critiques qui leur \u00e9taient adress\u00e9es ( sur leur pollution ) ,n'y ont rien fait. Le d\u00e9veloppement consid\u00e9rable de l'offre et l'attractivit\u00e9 des mod\u00e8les ont relanc\u00e9 les ventes depuis 2009. Le march\u00e9 europ\u00e9en prend ainsi des allures am\u00e9ricaines. Aux Etats-Unis les SUV, apparus d\u00e8s les ann\u00e9es 80, repr\u00e9sentent plus du quart des ventes depuis 2003. Ils ont progressivement mordu sur les ventes de berlines et de breaks, puis sur celles des monospaces et des pick-up.
\nA chacun le sien<\/strong>
\nEn 1994, Toyota<\/a> lance le RAV4<\/a> premier SUV compact moderne. Honda lui embo\u00eete le pas avec le CR-V<\/a>. Le suzuki Vitara, petit 4x4 polyvalent, pourrait \u00eatre consid\u00e9r\u00e9 comme le premier SUV compact. Cependant, si le Vitara<\/a> s'\u00e9loignait du tout-terrain utilitaire initial, il demeurait un v\u00e9hicule plus orient\u00e9 vers un usage hors que route, avec un comportement routier assez \u00e9loign\u00e9 de celui des berlines de l'\u00e9poque. Les g\u00e9n\u00e9ration suivante du Vitara seront consid\u00e9r\u00e9e comme de vrais SUV.
\nL'arriv\u00e9 des crossovers<\/a> va relancer le march\u00e9. Ce type de v\u00e9hicule, qui m\u00e9lange le style d'une berline avec celui d'un SUV est arriv\u00e9 en Europe \u00e0 partir de 2007,le pionnier fut le Nissan Qashqai.
\n\"NISSAN-Qashqai1.jpg\"<\/p>\n

\n

Nissan Qashqai<\/a><\/p>\n<\/blockquote>\n

\nD\u00e9cliner la gamme<\/strong>
\n\"M\u00e9langer les formes\" : ce mot d'orde est donn\u00e9 aux designers.On voit ainsi appara\u00eetre des SUV coup\u00e9s, tels les BMW X6<\/a> ou Range Rover Evoque<\/a>, des SUV breaks<\/a>, comme les Subaru, des SUV monospaces<\/a>, comme les Ssangyong...
\nDe leur c\u00f4t\u00e9 les constructeurs premium d\u00e9clinent astucieusement leur gamme de gros mod\u00e8les vers de plus petits.
\nLes constructeurs g\u00e9n\u00e9ralistes proc\u00e8dent de m\u00eame g\u00e9n\u00e9ralisation qui \u00e9videmment augmente consid\u00e9rablement le potentiel de ventes. En 2010, Nissan<\/a> lance un v\u00e9hicule encore plus petit, le premier crossover appartenant au segment des citadines. Il sagit du Juke<\/a> qui conna\u00eet tout de suite un grand succ\u00e8s, sans nuire pour autant \u00e0 la r\u00e9ussite du Qashqai.<\/p>\n

\n

Avec 543 exemplaires \u00e9coul\u00e9s en septembre, le Renault Koleos<\/a> est bien loin des 2334 vente r\u00e9alis\u00e9es par le Nissan Qashqai sur le m\u00eame moi...<\/p>\n<\/blockquote>\n

Les constructeurs premium allemands ne sont pas en reste. BMW a, en effet, annonc\u00e9 la commercialisation de plusieurs mod\u00e8les, tout comme Audi o\u00f9 Q1 et Q2 feraient leur apparition. Mercedes va sans doutes aller dans le m\u00eame sens, notamment en partant de la base de ses r\u00e9centes Classes A et B.
\nLa croissance des ventes de SUV en Europe n'est donc pas pr\u00e8s de s'arr\u00eater, d'autant plus que chez certains constructeurs, le d\u00e9veloppement des plateformes modulaires permet d'habille
\nClient\u00e8le f\u00e9minine<\/strong>
\nLe catalogue europ\u00e9en des SUV se compose aujourd'hui d'une soixantaine de mod\u00e8le ( contre une quinzaine en 2000 ). Et l'offre va continuer \u00e0 se d\u00e9velopper. En effet l'automobiliste r\u00e9clame ce type de v\u00e9hicules. Comme en t\u00e9moigne la client\u00e8le f\u00e9minine, qui repr\u00e9sente pr\u00e8s d'une vente sur deux, et qui s'y consid\u00e8re plus en s\u00e9curit\u00e9. Renault va lancer son Captur<\/a> et un crossover compact, Peugeot va lancer son Macan et l'on parle d'un SUV Bentley, mais aussi d'un Alfa Romeo et un m\u00eame mod\u00e8le d'une multitude de robes diff\u00e9rentes.
\nToyota n'a pas su faire fructifier son avance dans ce domaine, laissant \u00e0 Nissan le leadership du march\u00e9. Le Koleos de Renault rencontre en effet peu de succ\u00e8s, alors que les Qashqai et Juke occupent le premi\u00e8re et la cinqiui\u00e8me place de ce march\u00e9. Les constructeur premium allemands se sont appropri\u00e9 une place de choix. Ils occupent en effet pr\u00e8s de 20% de ce march\u00e9 alors qu'il ne repr\u00e9sentent que 15% de l'ensemble du march\u00e9 europ\u00e9en des VP. Mais avec les diff\u00e9rents projets qu'ils entendent concr\u00e9tiser au cours des deux ou trois prochaines ann\u00e9es, leur influence va encore augmenter.<\/p>\n","protected":false},"excerpt":{"rendered":"

Les pionnier Toyota RAV4 SUV ou les trois lettres magiques. Depuis une dizaines d’ann\u00e9es, le d\u00e9veloppement des ventes de ces Sport Utility Vehicles en Europe est spectaculaire. ces v\u00e9hicules sont pass\u00e9s de 2,5% de part de march\u00e9 en 2000 \u00e0 15,5% en 2012. Ils pourraient franchir la barre des 20% gr\u00e2ce \u00e0 l’augmentation du nombre … Lire plus<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[10],"tags":[145],"class_list":["post-1263","post","type-post","status-publish","format-standard","hentry","category-marche-automobile-voiture-neuve-occasion-4x4-suv","tag-rav4"],"wppr_data":[],"yoast_head":"\nSuv en Europe, explosion des ventes - Blog auto Carid\u00e9al<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.carideal.com\/blog\/2013\/01\/11\/suv-en-europe-explosion-des-ventes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Suv en Europe, explosion des ventes - Blog auto Carid\u00e9al\" \/>\n<meta property=\"og:description\" content=\"Les pionnier Toyota RAV4 SUV ou les trois lettres magiques. Depuis une dizaines d'ann\u00e9es, le d\u00e9veloppement des ventes de ces Sport Utility Vehicles en Europe est spectaculaire. ces v\u00e9hicules sont pass\u00e9s de 2,5% de part de march\u00e9 en 2000 \u00e0 15,5% en 2012. Ils pourraient franchir la barre des 20% gr\u00e2ce \u00e0 l'augmentation du nombre ... 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