{"id":11286,"date":"2016-07-05T10:24:40","date_gmt":"2016-07-05T08:24:40","guid":{"rendered":"http:\/\/www.carideal.com\/blog\/?p=11286"},"modified":"2020-03-07T16:53:30","modified_gmt":"2020-03-07T15:53:30","slug":"pieces-de-rechange-offensive-de-psa","status":"publish","type":"post","link":"https:\/\/www.carideal.com\/blog\/2016\/07\/05\/pieces-de-rechange-offensive-de-psa\/","title":{"rendered":"Pi\u00e8ces de rechange : offensive de PSA"},"content":{"rendered":"

PSA Group lance l'offensive\u00a0pi\u00e8ces de rechange multi-marque automobile<\/strong><\/h1>\n
\"Pi\u00e8ces<\/a>
Pi\u00e8ces de rechange<\/figcaption><\/figure>\n

Le Lundi 4 Juillet, le groupe PSA a d\u00e9voil\u00e9 les d\u00e9tails de sa nouvelle feuille de route pour les pi\u00e8ces de rechange<\/strong>\u00a0multi-marques automobile et le service apr\u00e8s-vente. Il s'agit l\u00e0 de l'un des piliers de son plan strat\u00e9gique\u00a0Push to Pass<\/strong>.<\/p>\n

La pr\u00e9sentation a \u00e9t\u00e9 donn\u00e9e aux investisseurs et aux dirigeants des 50 groupes de distributions automobiles \u00e0 mettre en place en France, en Belgique et au Luxembourg.<\/p>\n

En ligne avec le d\u00e9ploiement du plan Push to Pass , PSA Aftermarket vise \u00e0 r\u00e9pondre aux besoins de tous les types de clients internationaux, ind\u00e9pendamment de la marque ou de l'\u00e2ge de leur v\u00e9hicule, et leur choix du canal de distribution choisi.<\/p>\n

Il pourra s'agir de r\u00e9parateur agr\u00e9\u00e9s de la marque\u00a0ou de garage\u00a0ind\u00e9pendant de r\u00e9paration automobile ou d'Internet, ou de leurs attentes en termes de services et de prix.<\/p>\n

Etre pr\u00e9sent sur tous les march\u00e9s de la pi\u00e8ces de rechange automobile<\/h2>\n

\u00c0 cette fin, le Groupe PSA a \u00e9tendu l'offre de ses pi\u00e8ces de rechange automobile afin qu'elle comprenne :
\n- Une gamme de pi\u00e8ces de grands fabricants d'\u00e9quipement de pi\u00e8ce de rechange d'origine<\/strong> (OEM Equipement original manufacturer) - une premi\u00e8re pour un constructeur automobile<\/a><\/span>;
\n- Une gamme Eurorepar multi-marques<\/strong> \u00e9largi avec 9000 pi\u00e8ces de rechange, qui sera lanc\u00e9 dans le monde entier ;
\n- Une gamme conventionnelle de pi\u00e8ces de rechange d'origine\u00a0pour les marques du Groupe ;
\n- Mister-auto.com<\/strong>, qui est disponible dans 13 pays et d\u00e9j\u00e0 compte plus d'un million de clients.<\/p>\n

\"Pi\u00e8ces<\/a>
Pi\u00e8ces d\u00e9tach\u00e9es d'origine constructeur<\/figcaption><\/figure>\n

Ensemble, ces solutions couvrent tous les besoins en\u00a0pi\u00e8ces de rechange des garages\u00a0de r\u00e9paration d'automobiles ind\u00e9pendants, qui va maintenant \u00eatre en mesure de prendre des commandes\u00a0et d'acheter des pi\u00e8ces de rechange\u00a0\u00e0 partir d'un centre de distribution multi-marque unique PSA.<\/p>\n

Cinquante de ces centres sont actuellement mis en place en France et au Benelux, avec un total d'environ 140 pr\u00e9vu pour le lancement dans toute l'Europe.<\/p>\n

PSA veut proposer une solution de distribution des pi\u00e8ces de rechange auto<\/h2>\n

Dans un environnement de plus en plus concurrentiel, l'objectif est de fournir une solution de distribution de pi\u00e8ces de rechange automobiles leader sur le march\u00e9, avec un service de livraison qui r\u00e9pond aux attentes des garages\u00a0de r\u00e9paration automobile. Certains des 140 centres de pi\u00e8ces de rechange seront mis en place au sein de son propre r\u00e9seau PSA Retail. <\/strong>C'est d\u00e9j\u00e0 le cas en PACA avec la plateforme de Marseille d\u00e9tenue par PSA retail. Tandis que d'autres seront confi\u00e9s \u00e0 des investisseurs priv\u00e9s<\/strong>.<\/p>\n

Toutes vont remplir les crit\u00e8res de performance n\u00e9cessaires \u00e0 la r\u00e9ussite de\u00a0ce nouveau\u00a0challenge.<\/p>\n

PSA acc\u00e9l\u00e8re le d\u00e9veloppement de son r\u00e9seau mondial apr\u00e8s-vente auto<\/h2>\n

Pour soutenir ses ambitions, le Groupe PSA est en train d'acc\u00e9l\u00e9rer le d\u00e9veloppement de son r\u00e9seau mondial de r\u00e9paration multi-marque , EuroRepar Car Service<\/a><\/span>, qui est particuli\u00e8rement bien positionn\u00e9 pour l'entretien auto<\/a><\/span> parmi les clients pragmatiques avec des v\u00e9hicules de toutes marques.<\/p>\n

Commentant la nouvelle feuille de route, Jean-Baptiste de Chatillon, directeur financier du groupe PSA, a d\u00e9clar\u00e9: \"Ceci est un projet gagnant-gagnant entre le groupe et les investisseurs, en termes d'opportunit\u00e9s de croissance dans un march\u00e9 tr\u00e8s concurrentiel et en termes de rentabilit\u00e9 .<\/p>\n

Le groupe PSA a des atouts ind\u00e9niables \", non seulement gr\u00e2ce \u00e0 notre expertise en mati\u00e8re de logistique, mais aussi \u00e0 nos fournisseurs partenaires, qui ont facilement se joindre \u00e0 nous dans cette aventure passionnante.<\/p>\n

Christophe Musy, vice-pr\u00e9sident, Pi\u00e8ces de rechange et Services, a d\u00e9clar\u00e9: \u00abLa cr\u00e9ation de cette nouvelle entreprise est une \u00e9tape importante pour le Groupe PSA. Nous lan\u00e7ons une vaste offensive de marketing en d\u00e9pla\u00e7ant le centre de notre offre de pi\u00e8ces de rechange d'origine et nos trois marques, Peugeot Citroen<\/span> et DS<\/span> \u00e0 quelque chose de massivement plus grand.\u00a0Cette offre de pi\u00e8ces de rechange englobe l'ensemble du march\u00e9 de la r\u00e9paration automobile ind\u00e9pendante pour tous les v\u00e9hicules dans le monde entier \".<\/p>\n","protected":false},"excerpt":{"rendered":"

PSA Group lance l’offensive\u00a0pi\u00e8ces de rechange multi-marque automobile Le Lundi 4 Juillet, le groupe PSA a d\u00e9voil\u00e9 les d\u00e9tails de sa nouvelle feuille de route pour les pi\u00e8ces de rechange\u00a0multi-marques automobile et le service apr\u00e8s-vente. Il s’agit l\u00e0 de l’un des piliers de son plan strat\u00e9gique\u00a0Push to Pass. La pr\u00e9sentation a \u00e9t\u00e9 donn\u00e9e aux investisseurs … Lire plus<\/a><\/p>\n","protected":false},"author":3,"featured_media":13378,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[21,5944,3,8,10],"tags":[5299,1165],"class_list":["post-11286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-auto","category-constructeur","category-actualites-financieres","category-garage-entretien-automobile","category-marche-automobile-voiture-neuve-occasion-4x4-suv","tag-cout","tag-entretien"],"wppr_data":{"cwp_meta_box_check":"No"},"yoast_head":"\nPi\u00e8ces de rechange : offensive de PSA - Blog auto Carid\u00e9al<\/title>\n<meta name=\"description\" content=\"Le Lundi 4 Juillet, PSA a d\u00e9voil\u00e9 les d\u00e9tails de sa feuille de route pour les pi\u00e8ces de rechange multi-marques et l'apr\u00e8s-vente de son plan Push to Pass.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.carideal.com\/blog\/2016\/07\/05\/pieces-de-rechange-offensive-de-psa\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pi\u00e8ces de rechange : offensive de PSA - 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