{"id":1105,"date":"2012-06-04T13:17:00","date_gmt":"2012-06-04T13:17:00","guid":{"rendered":"http:\/\/carideal.com\/blog\/?p=1105"},"modified":"2017-09-14T20:46:10","modified_gmt":"2017-09-14T18:46:10","slug":"le-haut-de-gamme-cible-par-renault-et-le-retour-de-la-marque-alpine","status":"publish","type":"post","link":"https:\/\/www.carideal.com\/blog\/2012\/06\/04\/le-haut-de-gamme-cible-par-renault-et-le-retour-de-la-marque-alpine\/","title":{"rendered":"Haut de gamme cibl\u00e9 par Renault et le retour de la marque Alpine"},"content":{"rendered":"

\"MOTORSPORT<\/p>\n

Cr\u00e9ation d'une marque de luxe pour Renault ainsi que le retour d'Alpine<\/h1>\n

Carlos Tavares directeur g\u00e9n\u00e9ral d\u00e9l\u00e9gu\u00e9 du groupe a\u00a0annoncer le retour fort possible de la marque de sport Alpine<\/strong> chez Renault<\/a> ainsi la cr\u00e9ation de produit haut gamme avec le label Initial Paris. Pour ces intentions qui co\u00fbte cher, un accord de coop\u00e9ration avec d'autre marque permettrai au constructeur de les d\u00e9velopper. Un choix pour ses projets pourrai tomber avant la fin de l'ann\u00e9e.<\/p>\n

La marque premium de Renault<\/h2>\n

Renault envisage de lancer une quatri\u00e8me marque intitul\u00e9e \u00abInitiale Paris\u00bb, qui rejoindrait Dacia<\/a>, Renault et Alpine dans le portefeuille de la soci\u00e9t\u00e9<\/p>\n

Renault a d'abord utilis\u00e9 le nom \u00abInitiale\u00bb sur ce concept de 1995<\/p>\n

Renault envisage de lancer une nouvelle marque premium, appel\u00e9e provisoirement \u00abInitiale Paris\u00bb.<\/p>\n

Si le plan va de l'avant, l'entreprise fran\u00e7aise construirait ses activit\u00e9s autour de quatre marques<\/a>, en utilisant Dacia comme marque de meilleur rapport qualit\u00e9 prix, Renault comme marque principale et Initiale Paris et Alpine comme marques premium\u00a0et sportives<\/a>, selon le journal fran\u00e7ais Les Echos.<\/p>\n

Cette initiative\u00a0r\u00e9sulterait de la cr\u00e9ation de la sous-marque DS<\/a> de succ\u00e8s de Citro\u00ebn<\/a> et donnerait \u00e0 Renault une chance de survoler le succ\u00e8s des produits de luxe premium fran\u00e7ais dans l'immense march\u00e9 chinois.<\/p>\n

Citant\u00a0Carlos Tavares, le document indique qu'une d\u00e9cision sur le nouveau plan sera faite vers la fin de l'ann\u00e9e.<\/p>\n

Le nom \u00abInitiale\u00bb a d'abord \u00e9t\u00e9 utilis\u00e9 par Renault pour une voiture de concept de luxe de 1995. Cela a marqu\u00e9 la voie de la tentative malheureuse de Renault de se lancer sur le march\u00e9 au tournant du si\u00e8cle, un mouvement qui a d\u00e9but\u00e9 avec l'Avantime et le rat\u00e9 la\u00a0de Vel Satis.<\/p>\n

Au d\u00e9but de cette ann\u00e9e, Tavares a d\u00e9clar\u00e9\u00a0que la voiture premium de Renault serait bas\u00e9e sur une plate-forme de Mercedes Classe E et disposerait d'une carrosserie\u00a0et d'un int\u00e9rieur con\u00e7us par Renault. Il n'y a pas de nouvelles sur une source pour les moteurs mont\u00e9s longitudinalement que cette\u00a0voiture n\u00e9cessiterait, m\u00eame si Infiniti, une marque\u00a0du groupe Renault-Nissan, utilise actuellement des groupes motopropulseurs Nissan mont\u00e9s longitudinalement.<\/p>\n

Renault est susceptible d'acc\u00e9der \u00e0 la plate-forme de la classe E actuelle, qui doit \u00eatre remplac\u00e9e par la nouvelle architecture modulaire de Mercedes. La premi\u00e8re Mercedes<\/a> bas\u00e9e sur la nouvelle plate-forme sera la classe C 2013, sugg\u00e9rant que tout nouveau mod\u00e8le 'Initiale Paris' n'arrive pas avant le premier semestre de 2015.<\/p>\n

Mercedes et Renault ont un certain nombre de collaborations en cours. Le moteur diesel de 1,5 litre utilis\u00e9 dans la classe A et la classe B est originaire de France, et il est pr\u00e9vu de construire la prochaine g\u00e9n\u00e9ration de Renault Twingo et Smart Forfour sur la m\u00eame plate-forme de l'usine de Renault en Slov\u00e9nie.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cr\u00e9ation d’une marque de luxe pour Renault ainsi que le retour d’Alpine Carlos Tavares directeur g\u00e9n\u00e9ral d\u00e9l\u00e9gu\u00e9 du groupe a\u00a0annoncer le retour fort possible de la marque de sport Alpine chez Renault ainsi la cr\u00e9ation de produit haut gamme avec le label Initial Paris. Pour ces intentions qui co\u00fbte cher, un accord de coop\u00e9ration avec … Lire plus<\/a><\/p>\n","protected":false},"author":1,"featured_media":16388,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[5963,10],"tags":[2940],"class_list":["post-1105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-renault","category-marche-automobile-voiture-neuve-occasion-4x4-suv","tag-marque-de-luxe"],"wppr_data":{"cwp_meta_box_check":"No"},"yoast_head":"\nHaut de gamme cibl\u00e9 par Renault et le retour de la marque Alpine - Blog auto Carid\u00e9al<\/title>\n<meta name=\"description\" content=\"Renault envisage de lancer une quatri\u00e8me marque intitul\u00e9e \u00abInitiale Paris\u00bb, qui rejoindrait Dacia, Renault et Alpine dans le portefeuille de la soci\u00e9t\u00e9\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.carideal.com\/blog\/2012\/06\/04\/le-haut-de-gamme-cible-par-renault-et-le-retour-de-la-marque-alpine\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Haut de gamme cibl\u00e9 par Renault et le retour de la marque Alpine - 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