{"id":103,"date":"2013-01-31T14:05:00","date_gmt":"2013-01-31T14:05:00","guid":{"rendered":"http:\/\/carideal.com\/blog\/?p=103"},"modified":"2016-06-24T19:00:13","modified_gmt":"2016-06-24T17:00:13","slug":"la-balance-des-7-perd-du-terrain","status":"publish","type":"post","link":"https:\/\/www.carideal.com\/blog\/2013\/01\/31\/la-balance-des-7-perd-du-terrain\/","title":{"rendered":"Les 7 plus gros constructeurs reculent"},"content":{"rendered":"

\"84389\"<\/p>\n

Les 7 plus gros constructeurs perdent du terrain en France<\/strong><\/h1>\n

Les marque g\u00e9n\u00e9ralistes de \"la bande des 7\" souffrent. A peine 12 points de part de march\u00e9 c\u00e9d\u00e9s de 1965 \u00e0 2000. Mais 15 points perdus depuis, sur une p\u00e9riode trois fois plus courte !<\/p><\/blockquote>\n

Sept constructeurs ont longtemps r\u00e9gn\u00e9 sans partage sur le march\u00e9 fran\u00e7ais. Les trois marques nationales ( Renault, Peugeot, Citro\u00ebn ) et quatre autres d\u00e9crites comme \"les grands importateurs\"\u00a0: Volkswagen, Ford, Opel et Fiat. Aussi loin que remontent les statistiques, ces marques ont toujours occup\u00e9 les sept premier rangs du march\u00e9 fran\u00e7ais, laissant leurs rivales loin derri\u00e8re... avant que Toyota, en 2006, ne brise leur h\u00e9g\u00e9monie en passant Fiat. L'ouverture progressive du march\u00e9 fran\u00e7ais \u00e0 de nouveaux acteurs, ainsi que la mont\u00e9e en puissance des marques sp\u00e9cialis\u00e9es, avaient d\u00e9j\u00e0 \u00e9rod\u00e9 leurs positions\u00a0: de 95 % du total des ventes du march\u00e9 fran\u00e7ais en 1965, leur part \u00e9tait tomb\u00e9e \u00e0 75 % en 2005. Ce mouvement s'est ensuite confirm\u00e9\u00a0: 71 % des ventes en 2007. Bonus et prime \u00e0 la casse ont donn\u00e9 un petit r\u00e9pit \u00e0 ces sept marques g\u00e9n\u00e9ralistes, en favorisant la diffusion de petits mod\u00e8les\u00a0: 75 % des ventes en 2009. Mais depuis, leur repli s'est amplifi\u00e9\u00a0: elles ne repr\u00e9sentaient plus, sur les 11 premiers mois de 2012, que 68 % du march\u00e9 fran\u00e7ais. A l'exception de Volkswagen ( qui chute de 3 % \u00e0 la fin novembre apr\u00e8s une ann\u00e9e record en 2011 ), toutes ont enregistr\u00e9 en 2012 un recul sup\u00e9rieur \u00e0 celui du march\u00e9 ( -14 % ), notemment Fiat ( -25 % ), Opel et Renault ( -24 % ). Opel figure d\u00e9sormais au septi\u00e8me rang du march\u00e9, fran\u00e7ais, derri\u00e8re Nissan, Toyota, Audi, BMW et Mercedes.<\/p>\n

\/Les \u00e9trang\u00e8res, pr\u00e9f\u00e9r\u00e9es des fran\u00e7ais<\/p>\n","protected":false},"excerpt":{"rendered":"

Les 7 plus gros constructeurs perdent du terrain en France Les marque g\u00e9n\u00e9ralistes de \u00ab\u00a0la bande des 7\u00a0\u00bb souffrent. A peine 12 points de part de march\u00e9 c\u00e9d\u00e9s de 1965 \u00e0 2000. Mais 15 points perdus depuis, sur une p\u00e9riode trois fois plus courte ! Sept constructeurs ont longtemps r\u00e9gn\u00e9 sans partage sur le march\u00e9 … Lire plus<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[21,3,10],"tags":[],"class_list":["post-103","post","type-post","status-publish","format-standard","hentry","category-actualites-auto","category-actualites-financieres","category-marche-automobile-voiture-neuve-occasion-4x4-suv"],"wppr_data":[],"yoast_head":"\nLes 7 plus gros constructeurs reculent - Blog auto Carid\u00e9al<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.carideal.com\/blog\/2013\/01\/31\/la-balance-des-7-perd-du-terrain\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les 7 plus gros constructeurs reculent - Blog auto Carid\u00e9al\" \/>\n<meta property=\"og:description\" content=\"Les 7 plus gros constructeurs perdent du terrain en France Les marque g\u00e9n\u00e9ralistes de "la bande des 7" souffrent. 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Mais 15 points perdus depuis, sur une p\u00e9riode trois fois plus courte ! Sept constructeurs ont longtemps r\u00e9gn\u00e9 sans partage sur le march\u00e9\u2026","_links":{"self":[{"href":"https:\/\/www.carideal.com\/blog\/wp-json\/wp\/v2\/posts\/103"}],"collection":[{"href":"https:\/\/www.carideal.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.carideal.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.carideal.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.carideal.com\/blog\/wp-json\/wp\/v2\/comments?post=103"}],"version-history":[{"count":0,"href":"https:\/\/www.carideal.com\/blog\/wp-json\/wp\/v2\/posts\/103\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.carideal.com\/blog\/wp-json\/wp\/v2\/media?parent=103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.carideal.com\/blog\/wp-json\/wp\/v2\/categories?post=103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.carideal.com\/blog\/wp-json\/wp\/v2\/tags?post=103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}