{"id":4203,"date":"2015-01-23T14:12:55","date_gmt":"2015-01-23T13:12:55","guid":{"rendered":"http:\/\/www.carideal.com\/blog\/?page_id=4203"},"modified":"2026-05-16T10:57:52","modified_gmt":"2026-05-16T08:57:52","slug":"a-propos-de-carideal-le-blog","status":"publish","type":"page","link":"https:\/\/www.carideal.com\/blog\/a-propos-de-carideal-le-blog\/","title":{"rendered":"A propos de Carideal Le Blog"},"content":{"rendered":"\n

Carideal le blog automobile : il y a tr\u00e8s longtemps d\u00e9j\u00e0<\/h2>\n\n\n\n

Qui sommes-nous ?<\/h3>\n\n\n\n

Fond\u00e9 par Nicolas Schiavon<\/a>,\u00a0Carideal.com<\/strong>\u00a0s\u2019inscrit parmi les pionniers de la distribution automobile en ligne en France. D\u00e8s les d\u00e9buts du web, notre ambition a \u00e9t\u00e9 claire : utiliser le digital pour simplifier l\u2019achat automobile, mieux informer les clients et faire \u00e9voluer les pratiques du secteur.<\/p>\n\n\n\n

Nicolas Schiavon, fondateur de Carideal<\/h2>\n\n\n
\n
\"Nicolas
Nicolas Schiavon interview Argus<\/figcaption><\/figure>\n<\/div>\n\n\n

Dipl\u00f4m\u00e9 d\u2019un BTS Moteur \u00e0 combustion interne et d\u2019une licence en marketing et commerce \u00e0 l\u2019Universit\u00e9 de Savoie \u00e0 Annecy-Tetras, Nicolas Schiavon a \u00e9galement v\u00e9cu deux ans en Angleterre. Son parcours professionnel l\u2019a men\u00e9 \u00e0 des fonctions de product manager puis d\u2019area sales manager chez Walker Braillon International, avant qu\u2019il ne s\u2019oriente vers l\u2019automobile et le digital.<\/p>\n\n\n\n

Alors qu\u2019il ne se destinait pas \u00e0 reprendre l\u2019entreprise familiale, Nicolas Schiavon a tr\u00e8s t\u00f4t per\u00e7u le potentiel d\u2019Internet. Il rejoint Schiavon SA en 1996 et participe \u00e0 la cr\u00e9ation des premiers sites web automobiles, puis au d\u00e9veloppement des premiers usages professionnels de Facebook<\/a> d\u00e8s le milieu des ann\u00e9es 2000 et de YouTube<\/a> \u00e0 ses d\u00e9buts.<\/p>\n\n\n\n

Une vision pionni\u00e8re du digital<\/h2>\n\n\n\n

Chez Carideal, Nicolas Schiavon a port\u00e9 une approche r\u00e9solument tourn\u00e9e vers l\u2019innovation. Son action a consist\u00e9 \u00e0 d\u00e9velopper les premiers leviers digitaux de l\u2019entreprise, \u00e0 structurer la pr\u00e9sence sur les r\u00e9seaux sociaux et \u00e0 renforcer la visibilit\u00e9 en ligne gr\u00e2ce au r\u00e9f\u00e9rencement naturel, au contenu \u00e9ditorial et aux dispositifs marketing multicanaux.<\/p>\n\n\n\n

Cette vision a permis \u00e0 Carideal de figurer parmi les sites automobiles fran\u00e7ais les plus avanc\u00e9s de son \u00e9poque. Plus de 700 vid\u00e9os ont \u00e9t\u00e9 publi\u00e9es au fil des ann\u00e9es, certaines atteignant plusieurs millions de vues, illustrant une strat\u00e9gie de contenu ambitieuse et durable.<\/p>\n\n\n\n

Une exp\u00e9rience reconnue dans la presse<\/h2>\n\n\n\n

Le parcours de Nicolas Schiavon a \u00e9galement retenu l\u2019attention des m\u00e9dias sp\u00e9cialis\u00e9s. Il a notamment \u00e9t\u00e9\u00a0interview\u00e9 par L\u2019Argus<\/a><\/strong>\u00a0et\u00a0mentionn\u00e9 dans la presse automobile<\/a><\/strong>, ce qui vient souligner la l\u00e9gitimit\u00e9 de son expertise dans les domaines du digital, de la distribution automobile et de l\u2019\u00e9volution des usages en ligne.<\/p>\n\n\n\n

Une exp\u00e9rience construite dans l\u2019automobile<\/h2>\n\n\n\n

De 1997 \u00e0 octobre 2016, Nicolas Schiavon a contribu\u00e9 au d\u00e9veloppement de Citro\u00ebn Schiavon \u00e0 Bassens, pr\u00e8s de Chamb\u00e9ry. Il y a pilot\u00e9 la r\u00e9organisation de l\u2019entreprise, la mont\u00e9e en comp\u00e9tence des \u00e9quipes, la mise en place d\u2019outils digitaux et le renforcement de la relation client. Cette dynamique a accompagn\u00e9 une forte progression du chiffre d\u2019affaires, pass\u00e9 de 1,5 \u00e0 6 millions d\u2019euros<\/strong>.<\/p>\n\n\n\n

Dans le m\u00eame temps, Carideal a \u00e9t\u00e9 structur\u00e9 autour de trois grands axes : le digital, la gestion des bases de donn\u00e9es clients et prospects, et l\u2019efficacit\u00e9 commerciale. Cette organisation a permis de d\u00e9velopper des outils de fid\u00e9lisation, d\u2019optimiser la g\u00e9n\u00e9ration de leads et de renforcer les relations avec des clients et partenaires en France comme \u00e0 l\u2019international.<\/p>\n\n\n\n

Notre engagement<\/h2>\n\n\n\n

Carideal est n\u00e9 d\u2019une conviction simple : l\u2019automobile et le digital doivent avancer ensemble pour offrir une exp\u00e9rience plus claire, plus efficace et plus moderne. Depuis sa cr\u00e9ation, le projet repose sur la m\u00eame exigence de fond : innover, accompagner les clients avec s\u00e9rieux et construire des solutions utiles et durables.<\/p>\n\n\n\n

Aujourd\u2019hui encore, Carideal porte cette culture du r\u00e9sultat, de la qualit\u00e9 de service et de l\u2019adaptation permanente aux usages num\u00e9riques. C\u2019est cette exigence, port\u00e9e d\u00e8s l\u2019origine par Nicolas Schiavon, qui a fa\u00e7onn\u00e9 l\u2019identit\u00e9 de la marque.<\/p>\n","protected":false},"excerpt":{"rendered":"

Carideal le blog automobile : il y a tr\u00e8s longtemps d\u00e9j\u00e0 Qui sommes-nous ? Fond\u00e9 par Nicolas Schiavon,\u00a0Carideal.com\u00a0s\u2019inscrit parmi les pionniers de la distribution automobile en ligne en France. D\u00e8s les d\u00e9buts du web, notre ambition a \u00e9t\u00e9 claire : utiliser le digital pour simplifier l\u2019achat automobile, mieux informer les clients et faire \u00e9voluer les … Lire plus<\/a><\/p>\n","protected":false},"author":3,"featured_media":14950,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_uag_custom_page_level_css":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"class_list":["post-4203","page","type-page","status-publish","has-post-thumbnail"],"wppr_data":{"cwp_meta_box_check":"No"},"yoast_head":"\nA propos de Carideal Le Blog - Blog auto Carid\u00e9al<\/title>\n<meta name=\"description\" content=\"Le Blog Carideal est un site Internet fran\u00e7ais bas\u00e9 sur l'Internet automobiles et les courses automobiles, qui appartient et est exploit\u00e9 par Schiavon\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.carideal.com\/blog\/a-propos-de-carideal-le-blog\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A propos de Carideal Le Blog - 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Fond\u00e9 par Nicolas Schiavon,\u00a0Carideal.com\u00a0s\u2019inscrit parmi les pionniers de la distribution automobile en ligne en France. 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